quar! pie oth) eazy, 1 ie Me. |. eee ye =. 14 | COG Fic? || if ay aa ra * pg \ et } fi r mul “eee el & 7 ad : GF 4 = More Efficiency ls * InThe Warehouse Re Page 26 ; a Das “ik DAVIDSON ublication : — “Poor quality, slow imprint service, out of stock! From now on we’re featuring ‘Masterpiece’ exclusively!” A full line of both Deluxe and Popular-Priced Christmas Cards — for both personal and business use — backed by the famous Masterpiece “Profit Policy’: No Deadlines (send in your orders right up until Christmas); No Alter- nate Choice Cards Required; Accurate Imprinting Always; Prompt Service Coast-to-Coast. Send today for your Albums of {hn Ke CHRISTAAAS CARDS BY */YVASTER PIECE GREETINGS QD MASTERPIECE STUDIOS DEPT. N2 Troy at 21st St. e Chicago 23, Hlinois --- for more details circle 142 on last page ite cece ag fi: * ts ‘ eet we oo oa hay ... witha MNational | ROW i: as Hand Model Adder Lists 6 Totals 7 Model 67X $99. ADDING MACHINE 4 Hand Model Adder-Subtracter Lists 8 Totals 8 Model 9X Adding Machine S | Name _—— — Address Dept. City — MODERN STATIONER, AUGUST, 1960 DEALERSHIP! @ Same High Quality @ New low price Electric Adder-Subtracter Lists 8 Totals 8 Model 9EX $198.50 ECONOMY LINE MODELS [] | would like more information on a Dealership for National Economy Model Adding Machines. Zone State___ a 1039 OFFICES IN 121 COUNTRIES * 76 YEARS OF HELPING BUSINESS SAVE MONEY As a dealer—you'll find it easy selling National Economy Model Adding Ma- chines. Reasons... Recognized Superior Construction Every National Adding Machine is man- ufactured with built-in rugged strength. Made for maximum service. Example: Each metal part is ‘““‘Double Rust- Proofed” .. . specially treated—twice to prevent harmful corrosion. Another example: A sturdy, Rugged-Duty Frame surrounds and protects all internal mov- ing parts from damage. Just two reasons why National Adding Machines give years of trouble-free service. Respected World-Wide Reputation For 76 years, National has been famous for building highest quality business ma- chines. The world’s leading companies use Nationals—benefit from Nationals’ proven time- and money-saving features. Healthy Profits for You National Economy Model Adding Ma- chines are designed and priced to fit the budget and needs of every business. You'll have unlimited sales prospects. All you need is initiative. Then, watch your income grow! For information about a National Econ- omy Line Adding Machine dealership, MAIL THE COUPON! THE NATIONAL CASH REGISTER COMPANY, payton 9, Ohio *TRADE MARK REG. U.S. PAT. OFF. ADDING MACHINES + CASH REGISTERS ACCOUNTING MACHINES wer paper (No Carson Reauinen) --- for more details circle 147 on last page Multi-Use ADV whenever ac sales Op to 150 papers, eas need for paper pun board, red, grays b *y.S. and international patent-Protected. ANCO PUNCHLESS PAPER HOLDERS For Non-Punched Papers NO END OF BUSINE count reco make. Unexcelled for portunities, too, Advanco C ompressor y to insert ching, sO Jack. Letter and le ADVANCO VERSATILITY Spells Big Sales Year Round! iles—and briefcase pelos is your customers ap A ent safely-bound files! and students. gs) pulldog-grips 1 p pressure. NO h 25 pt. press- \ders are toug pre Modern loose-leaf binding! SS USES: For office f rds are needed on ca temporary and perman to professional people : s, no coil sprin : a | ec Works with fingert! and remove- no holes to tear. Fo gal sizes. UMINUM CLIP BOARD with ADVANCO Safety Clip for Binding Non- Punched Papers. Eliminates the bulk and weight of ordinary clip boards. Fits any brief case. 9” x 12%”; %" binding capacity. A handsome item, attractively packaged in transparent polyethylene. Stays fresh and clean in stock. Will not rust or tarnish! og + Rak R tact liket war J the | | up ¢ peo] of ¢ tisin nize com W intr you T NO! repo one tech Tre: up opm Bec: som easit havi plat MADE IN U.S.A. REG. U.S. PATENT OFFICE 76-05 51st Avenue, Elmhurst 73, L.1., N.Y. E-X-P-A-N-S-1-0-N ‘SUSPENDO’ HUSKY Hold Loads of Papers! CUSTOMERS WANT HUSKY ‘HANGING’ FOLDERS FOR BULK PAPER FILING — and Advanco’s got ’em! Tough 25 pt. pressboard with strong cloth expansion gusset bottoms, that won’t bend or buckle under the weight of heavy file of papers. 2 capacity-sizes: For 1” and 2” of file contents. Even when filled to capacity, contents will not rise up in the folder to hide the index tab! These are the folders that modernize hanging-folder capacity and adaptability! Will last indefinitely. Write now for popular list-prices and excellent discounts on these volume-selling Advanco multi-use products, they sum A thes are thei to t are cust fens too A sale ecol Uni agre f Tel.: Hickory 6-4848 --- for more details circle 103 on last page MODERN STATIONER, AUGUST, 1960 MODERN El OF “ Relying entirely on personal con- tacts for modern business has been likened to trying to win a modern war with infantry alone. Just as the foot soldier needs the air force and artillery to soften up enemy positions, so your store people and salesmen need the help of display, promotion and adver- tising. Those who fail to recog- nize this will eventually be over- come by competitors who do. We offer this thought by way of introduction to the display ideas you will find in this issue. * * The office machine exhibit at NOMDA’s San Diego meeting (full report next month) reminds us of one unexpected hazard in all this technological progress. The U.S. Treasury is reported to have set up a committee to watch devel- opments in graphic arts. Why? Because the Secret Service fears some advances may make it much easier to counterfeit money. We haven’t figured out yet which plate-maker or copying machine they have in mind. + * In a recent report on the “Crisis in Selling,” the marketing maga- zine Printer’s Ink tells why con- sumers hate to shop. A national survey uncovered these reasons: many salespeople are either poorly informed about their merchandise or don’t want to talk about it; many salespeople are discourteous or rude toward customers; service is slow; and of- fensively poor salesmanship is all too common. A conclusion is drawn that poor salesmanship is one of the major economic problems facing the United States today. Do you agree? Do Fyrcke MODERN STATIONER, AUGUST, 1960 moperRN Qiliint!’ AND OFFICE EQUIPMENT DEALER HAROLD O. SHIVELY, Publisher DEAN MYHRAN, Editorial Director DAVID MANLEY, Editor Emeritus DON FISCHER, Managing Editor JOSEPH W. FELL, MARLIN BREE, Associate Editors DR. G. B. CROSS, Consulting Editor EARL HINTZ, Production Manager DAVIDSON PUBLISHING COMPANY 1 East First Street., Duluth 2, Minnesota New York 1: Robert Shearman, 250 Fifth Ave., MUrray Hill 3-4723 Chicago 1: 221 North LaSalle St., CEntral 6-1600 los Angeles 34: Dick Meyer, 3137 Kelton Ave., BRadshaw 2-1456 San Francisco 5: J. A. Converse, 274 Monadnock Bidg., YUkon 2-3039 AUGUST, 1960 CONTENTS VOL. 40, NO. 8 Dear Reader 5 A Letter From Washington 7 Capsule Comments I] New Products 12 In My Opinion 17 By Harold O. Shively An Examination of Conscience for Dealers and Travelers 18 How To Create Better Displays 20 Packaged School Supplies Make $%$ for Farnham’s Q4 Teachers’ Report Expands Market for Portables 25 More Efficiency in the Warehouse 26 Cost Reduction Starts at the Top 29 By Gordon B. Cross, Ph.D. News, People and Events 32 Presstime News 32 Views of the News 45 Yours for the Asking 65 Classified Advertisements 72 The Stationers Calendar 72 COVER PHOTO: Warehouse doc scene at Plimpton’s, Hart- ist is00 ford, Conn. Story on page ~~ 26. MODERN STATIONER is published monthly by Davidson Publishing Company, Publi- cation office, Duluth, Minnesota; Editoral and Executive offices, 1 East First Street, Duluth 2, Minnesota; Business offices, 250 Fifth Avenue, New York 1, New York; Marshall Reinig, president; Robert Edgell, executive vice president; Harold O. Shively, vice president; Anita Reinig, secretary, Gene Kuefner, treasurer. Single copies 30c. Subscription rates, $3.00 per year; Canada and foreign, $5.00 per year. Back-to-school patie lal TH PROETS ES FULL 45% PROFIT [xe eensoeeerner You ioe TOR on R PRop, “°°°+-...,. MRARAAAR AAAS ‘eerste? . °°» Seo . . . . . 7 . ®e %e . . 7 . _ ee oa %e %e . *e gis ead Se ce Scripto Special Mi Z| School Pack Scripto is Nationally Advertised in 136 comic sections, full pages in LOOK and the SATURDAY EVENING POST and ALL THREE TELEVISION NETWORKS—ABC, NBC and CBS—plus TV spot and news- paper local market campaigns! . fe. 9 Sa Powe mg ce ee ce ee . ce at . 70. 008 4047 THE BEST IN WRITING AT ANY PRICE ATLANTA 2, GEORGIA, U.S.A. u --- for more details circle 159 on last page MODERN STATIONER, AUGUST, no letherat rom Washington... Rin | MODERN chee os OFFICE EQUIPMENT Washington, D. C. July 15, 1960 The decision of Congress to return to Washington in August give: new lease on life to legislation which would have been killed by the usual adjournment. Included are the minimum wage bill and the bill to allow tax deductions on amounts set aside by the self-employed for their retirement. The retailer provisions of the minimum wage bill passed by the house were watered down. The House Labor Committee proposed coverage for all retail stores with a dollar volume of $1 million, but the House switched to a provision covering only retailers with five or more stores in two or more states. The House also, through a technical error, voted to exempt from the minimum wage all workers in cities of 250,000 population or less. This, however, will be corrected when Congress returns. The self-employed bill, known variously as HR 10 and the Keogh Bill, is no longer the relatively simple measure approved by the House. reached the Senate floor it was hedged with dozens of restrictio cluding a requirement that pension plans must be set up for anaes order for proprietors to qualify and one that only 30 percent of a store's income is to be deemed as coming from the personal services of the pro- prietor. The latter provision has aroused protest from some retailers. Chances are no better than 50-50 that the bill will become law during the August session. If it does — _— it may prove too cumbersome for smaller retailers. Setting ur Sion plan for five or six employees in compliance with all of the - Hr Department criteria can be a tedious task. If a retailer in the 50 percent income tax bracket could mané qualify for the maximum $2,500 annuity deduction, he could defer pay: $1,250 in taxes. After retiring, he would, of course, have to ai on the income from the annuity. Further action on legislation to require the labeling of ture and other products containing imitation hardwood will be til 1961. A labeling bill appeared likely to win the approval Interstate Commerce Committee, but Earl Kintner, Federal Trade C chairman, found serious defects in it and so informed the commit bill fails to include furniture veneered with a layer of hardwoo to include softwood and neglects to contain a wood products name § Kintner said. He took no position on the objectives of tie bill, ot than to say that this time he hoped Congress would vote FTC enough money to police a new area. Some furniture dealers opposed the legislation on the ground that it would be an invitation for FTC to invade the retail field. One said he feared the Commission would send investigators into SoU all furniture stores. Hardwood producers, naturally, favored the bill. They complained that consumers are being cheated by furniture that looks like it is made of expensive hardwood but is actually composed of cheaper woods or other material processed to look like the real thing. FTC has drawn up a draft of proposed trade practice rules for the furniture industry. Public hearings are to be scheduled soon. After the hearings and a reasonable period for comment, the rules will be put into effect. The sale of $69,000 worth of office furniture to the State Depart- ment by Mueller Metals Co., Grand Rapids, Mich., was sharply criticized by Sen. William Proymire (D., Wis.). The Senator backed down from an earlier statement indicating impropriety in the sale by the company, which is headed by the son of Frederick Mueller, secretary of commerce, after the Secretary accused Sen. Proxmire of "twisting the truth." Sen. Proxmire wound up with a blast at the State Department for failing to get competi- tive bids and for spending an extra $30,000 to fly the furniture to Vene- zuela. A U.S. Court of Appeals rejected a challenge to the higher fourth class mail rates that went into effect last February. The court ordered a lower court to reject a move by the Parcel Post Assn. to have them voided. Postmaster General Arthur Summerfield made a renewed plea for a new round of postal rate increases just before Congress left for the political conventions but received no satisfaction. There would have been a fair chance for higher rates had Congress failed to override the President's veto of the federal pay bill. Sentiment was rising for hooking a smaller pay raise onto a postal rate bill with the idea that it would be veto-proof. Both the House and Senate easily beat the pay raise veto, however, and that killed the package deal, Disaster loans at low interest rates for small businesses displaced by urban renewal projects are still alive, but just barely. The loan pro- vision is contained in an omnibus housing bill which has been approved by the House Banking Committee but is currently blocked by the House Rules Committee. Some sort of housing legislation must be rammed through in the August session because FHA is running out of mortgage insurance money, but it is probable that the loan section will be dropped. Stiff increases in duties on imported typewriter ribbon cloth have been recommended to the President by the Tariff Commission. Under the General Agreement on Tariffs and Trade (GATT) the cloth is presently duti- able at various rates, ranging from 20 to 32 percent of value. The recom- mendation is that GATT reductions be ended and that the cloth go back to the Tariff Act rates of 2& to 48 percent. The commission said the cloth is being imported in such quantities as to cause serious injury to the domestic industry. H. F. E. Dixon, president of Columbia Ribbon & Carbon Manufacturing Co., had told the Commission he felt that any move to thwart foreign imports would boomerang. He said domestic cotton is of such low auality that American ribbon manufacturers would not use it and, as a re- sult, would turn to other domestic substitutes such as silk, nylon, Mylar, paper and acetate. A mass Government survey is underway to find out how business firms handle depreciation for tax purposes and how they think depreciation rules should be changed . . . A blow at the expense account that would have barred all entertainment deductions except for food and drink has been eliminated. THERE’S STILL TIME ith the Wervesy' item in your 1 FREE for 10 Yes, for every 10 you order you get an extra copy free PLUS GENEROUS DISCOUNT BETWEEN NOW AND AUGUST 15 HERE’S HOW IT WORKS OUT IN DOLLARS AND CENTS ORDER cosT SELLING PRICE PROFIT 10 GET 11 $40.50 $74.25 $33.75 30 GET 33 $119.48 $222.75 $103.27 ( i GE? 66 | $234.90 | $445.50 | $210.60 00 1 GET 110 | 9384-75 $742.50 | $357.75 | WORLD| DICTIONARY of the American Language COLLEGE EDITION MAIL COUPON NOW! f———-OFFER EXPIRES AUGUST 15, 1960°--——" 1 THE WORLD PUBLISHING COMPANY, Dept. M-7 2231 West 110th Street, Cleveland 2, Ohio : 4 WEBSTER’S NEW ‘ | NOTED FOR ITS FAST TURNOVER HERE'S WHY | | Please ship the order of thumb-indexed Webster’s New World Dictionary, College Edition, checked below @ $6.75 a copy less | discount indicated, it being understood that we are to receive | 1 FREE bonus copy for every 10 ordered, ® Newest * Biggest * Most up-to-date. Has more of | 10 at 40% discount [1 60 at 42% discount everything your customers want: more defini- | [30 at 41% discount [) 100 at 43% discount tions (over 142,000!); more pages (1,760!); | | | | L ? more terms illustrated (over 3,100!) ® Officially approved at more than 1,000 colleges and universities ® Advertised nationally in LIFE, TIME, The New Yorker, Saturday Review, etc. Name Address Zone —_State pee any nee --- for more details circle 170 on last page JODERN STATIONER, AUGUST, 1960 WATERPROOF a 2 od © 9 0 Oo] MO] BY Cra tint Developed after considerable research work and actual service tests, Craftint’s new Flat Art Poster Colors more than satisfy every require- ment of the modern signwriter. They are water- proof and can be used on the thinnest paper or tissue without wrinkling. Craftint’s Flat Art Poster Colors may be used on almost any clean, Primrose Yellow Light Yellow Chrome Yellow Brown Emerald Green Light Green Dark Green Orange Fire Red Premium Red Peacock Blue Turquoise Dark Blue Premium Blue Deep Ultramarine Blue Magenta Cerise Purple th * Charting 57 ORANGE MANUFACTURING dry, wax-free surface where a flat waterproof finish is desired. These finely ground, brilliant colors are solid covering, ready-mixed, water. resistant coatings that dry to a velvet-like finish. They are excellent for use on paper, oilcloth, wood, glass or metal as well as plastic surfaces. In normal use they dry in 10 to 30 minutes. For that steady BIG PROFIT order NEW Craftint Flat Art Poster Colors TODAY! FLAT ART POSTER COLORS a “4 Available in 20z. jars — 1/2 Pint Cans= Pints — Quarts - Gallons. THE Cra | tint MANUFACTURING CO. © 1615 COLLAMER AVE. * CLEVELAND 10, OHI@: NEW YORK CLEVELAND CHICAGO -~- for more details circle 119 on last page MODERN STATIONER, AUGUST, 1 MODERN STATIONER, AUGUST, 1960 “We are entering upon an Information Revolution in which the supply of data increases by geometric progression .. . It is not unthinkable that some day we may need the storage bins of the farm surplus program to accommodate the outpouring of data we will have at hand.” — Marion Harper, Jr., president and chairman of the board of McCann-Erickson, Inc., advertising agency. ¥ x * “People don’t buy things, they buy ideas. They don’t buy products, they buy benefits. Management should feed its sales representatives more knowledge of the company’s products, and especially their consumer uses.” — Ralph T. Soulby, general sales manager, White & Wyckoff Manufacturing Co., speaking to Conn. Valley Stationers Assn. % *% % “No physical activity goes on in our modern age without a piece of paper going along to guide it.” — Charles E. Wilson, former president of General Motors. * ” * “Too many office managers find themselves at the mercies of the machine sales- man. Too many manufacturers place the basic emphasis on the technical oper- ation of the machine when training their sales personnei, rather than on the broad training in systems analysis which would enable them to give the ultimate in customer service. There is a shortage of office equipment specialists who have the ability to recognize a particular problem, seek out the most logical solution, and effectively transmit this to another person, either orally or in writing.” Dan Crone, director of systems and pro cedures, Canadian Broadcasting Corp. * x * Christmas catalogs do stimulate sales. In fact, 42 percent of the housewives in a New Jersey town who received such catalogs say that they made purchases from them, and almost all of the purchases were made within three weeks after receipt of the booklet. — Report on survey by graduate students at N. Y. Uni- versity’s School of Retailing. * * * “Too much emphasis is placed on your getting an order. We agree that orders are the life blood of a salesman, that you all must scratch that order pad quite regularly. And we wouldn’t want it to be any other way. But, we further con- tend that the actual order is but a by-product of: offering us a good salabl product; good service relating to that product; a cooperative, willing and _ pleas- ant disposition; the passing on to us of all your knowledge of displaying, selling and merchandising of that product; and putting your valuable time and know!l- edge to work where it counts.” — Ed Erickson, Hibbing (Minn.) Office Supply, speaking to manufacturers and their salesmen. * * * “Greeting cards used to be designed to express sentiment. Now they're designed to reflect the sentiment of the time — hostility.” Mort Sahl, comedian, in intro- duction to “Burn This,” Box Cards publication. * * * “Careful attention to dealer service, particularly in prompt shipment of orders, and broadening and updating the company’s lines are bringing sales gains.” — Jack Linsky, president and chairman of Wilson Jones Co., announcing new Midwest shipping center as fourth step in a program designed to rebuild dealer confidence through improved service. * * * * “Seven fundamental checkpoints to follow in helping retailers become more capable merchandisers are: (1) show everything, (2) arrange it logically, (3) label it clearly, (4) light it, (5) highlight something, (6) make color work and (7) glorify.’ —Edward Schwarz, merchandising consultant, speaking to Hall- mark representatives. Giftwrap Tapes Colorful new tape designs everyday and Christmas 1 for giftwrap use, prepacked in four fast-selling, top profit displays Page’s 1960 Giftape highlight Le- promotion Counter Display No. 6045 (pictured ) is a compact unit Giftapes and three sizes of featuring new cello- phane tape The assortment offers lealers 40 percent profit. Novelty Cards Cut-out greeting cards are a fea- ture of fall season releases from Rust Craft Publishers. One, an easily as- sembled scarecrow is in harmony with the decoration scheme of any Halloween function. Other Hallo- ween novelty items in the company’s line, also useful as decoration piece, are two kitten rich black flocking and bright Day- Glo. Three-dimensional numbers featuring greeting cards, which become useful house or table decorations, include a “tent-folded” card which opens into a Pilgrim log cabin Flip-top Solid Pack STANLEY FLIP TOP BOX Thanksgiving greeting 3 Stanley Greetings, Inc. un- veiled a new idea in Christ 1 one-Pck Ox mas Solid Pack boxes at AND LID 1960 New INTERLOCKING TABS 2 Show ] the York Stationery It introduced the Stan- ley “Flip Top” box with one piece construction which elim- inates the problem of lost lids common with the acetate lid box. securely lock the box, yet Interlocking tabs it opens readily at the custom- er’s slightest “The Imperial] Line” has 36 Solid Pack ranging in price from $1.50 to &3 available in the white package. Christmas Card Bag Barker Greeting Card Co. has re- leased “Santa’s Bag for Christmas Cards,” an attractive Christmas novelty item, retailing for $1. The bag measures 11” by 15” and comes in a large pro- tective plastic display bag. It is manu- factured of good grade white Bristol, has a deep expandable pocket to hold a large quantity of cards, and is embel- lished with sparkling gold glitter and other attachments such as a red cotton pompom nose on Santa, a bell on the end of the cap, and eyes that really touch. Entitled Stanley designs new gold and move. Barker will send samples to greeting card departments in- terested in this item. 12 New Card Albums Chapel Art Studios has in 1960 line of pe sonal Christinas card albums the trade. The line consists of attractive beamed to an important segme duced its new albums, each 4 of the Christmas card busine religious Reverent Album; Olde Family Album; gene Gold ‘N’ Silver; Parchment B slims, Slendorama; Jy all-glitter, Star Dw water-colors, Brush Strokes; Kodachrome Strictly Business. Details on album reservations may be obtai by writing the company at 1123 Washington Ave., Si. Louis 1, ¥ gance; Santa; La . ; Cameramag Holiday Door Decoration “Dec-A-Door,” a new idea for exterior and interior decor has been created by Lafair of Philadelphia. Made of im- pregnated plastic, it is weath- applied, and covers the entire door. Three erprool easily colorful designs include Santa Claus, Noel candles and Wise Men “Dec-A-Door,” ing for $4.95, is offered by Rubel & Co.., 225 Fifth Ave., New York 10, N. Y. Whole- sale price is $33 per dozen. Each unit, retail- measuring 80” by 35”, individually packed in a metal-end tube. Application is with m ing tape or thumb tacks. Folding Stage A new multi-dimensional fold stage is being introduced by Wa: Iron Works, Wayne, Pa. It requi only one operator and is availal in increments of one inch for custe installation in hard to fit areas. N accordion fold permits space-savi storage. One medel is also furnish folding riser with stagge Rails and stairs may ordered as accessory equipment. as a heights. stage opens and closes in one @ a} sas tinuous motion, moving on b bearing swivel casters. It is au matically key locked in folded position by foot-operated rubb floor stops at each corner. Relief Map 8 plastic raised relief wall the United States gives a \ new map ol birds’ eye view of the country’s topography. Easy-to-read and wash- measures 2744” by 20%. ” able, it Selling price is $1. (Continued on page 50) MODERN Mrighten your profit picture New High Fashion Look... . . NEW MAMSELLE LINE FOR SOPHISTICATES Pertly Parisian...and tres, tres chic! French tricolor motif on the boxes...smart-set sales-appeal through and through. Everything from $1.00 Notes to $2.50 Ensembles. NEW 100% RAG LINE FOR YOUR CARRIAGE TRADE Tastefully elegant in the classic tra- dition. The finest quality for your discriminating customers who will settle for nothing less. Five sizes: Monarch, Formal Note, Informal Note, Club Sheet, and Folded Club Sheet. Boxed in stately black with a gold stripe. From $1.00 to $2.00. GIFT CABINETS GALORE *295.-$500 High -Unit-Profit Look. . . Trade your gift sales up to higher unit-profits with this array of smart cabinet assortments. So irresistible, gift shoppers usually buy an extra cabinet —for themselves! And for the personal touch— engraved initialed Madeira. Choice of twenty engraved initials...two attractive gift box assortments. (Ask about generous ad allowance on Madeira.) ' It picture *: IK. . = ISTICATES mch tricolor motif bugh and through. nsembles. NEW 100% RAG LINE FOR YOUR CARRIAGE TRADE Tastefully elegant in the classic tra- dition. The finest quality for your discriminating customers who will settle for nothing less. Five sizes: Monarch, Formal Note, Informal Note, Club Sheet, and Folded Club Sheet. Boxed in stately black with a gold stripe. From $1.00 to $2.00. unit-profits assortments. buy an extra personal touch— ed Madeira. Choice aved initials...two box assortments. erous ad allowance “> Bright NEW LOU! Here’s a preview... just a small sampling of the more than 1100 items in the White & Wyckoff line. You’ll find something for every customer from traditionalist to teen...sophis- ticate to saucy. And White & Wyckoff packs new buy-appeal into product, package, and price...to earn extra profits for you. Mail the coupon for the moneymaking facts. New High Volume look NEW NOVELTY LINE $400 . $450 . $900 PROMOTION SPECIALS A treasure trove of clever traffic builders you can promote at a profit. Spark inter- est and sales with these napkin holder, desk set, and address book packages —all with that buy-me-now look. And don’t overlook the easy- to-push double count promotions. Mail the coupon today! Your biggest impulse items. High fashion, smart design, and slanted toward a variety of tastes. Stock a White & Wyckoff Mfg. Co., Holyoke, Massachusetts Tell me more about your new promotions, products, pack- full line of novelty stationery ages and profit opportunities. Fill me in on Autocrat Year. turn browsers into buyers... build ” traffic, turnover, and profits! =ame_ ~ Address | | | | | | | StoreName | | | City | | packs extra profits in Autocrat Year THE YEAR OF FULL-PROFIT-PLUS FOR YOU Every day’s a profit-plus day because 1960 is our big Autocrat Year. And this classic vel- lum is powered with special push, promotion, packaging and pricing. You get everything ...your full 45% markup plus free goods, bonus deals, double counts—the works! Learn how you can put more go in your profits this year. Send in the coupon on reverse side. Home Office: Holyoke, Mass. New York City: 225 Fifth Avenue Chicago: 1536 Merchandise Mart t’s the that think: while mean: thoug blesse somni Yel porta his ¢ with Yo the n ing 1 tome Yo able” An —to displ; num! of p cont and even are | ly mea) men in D from MOD t's probably true, as one of the the following articles mentions, thal the average small dealer thinks up his merchandising ideas while lying abed at night. That means his displays get little thought unless he happens to be blessed (in this case) with in- somnia. Yet display is one of the im- portant methods a retailer has at his disposal for communicating with the consuming public. You use personal selling. It is the most efficient method in adapt- ing itself to the individual cus- tomer. You use advertising. It is cap- able of reaching the largest public. And, for the same good reason —to increase sales—you should use displavs. They reach the greatest number of consumers at the point of purchase. Good displays also contribute to your store “image,” and this makes them important even if 90 percent of your sales are made outside the store. I’m sure, for instance, that it means something for outside sales- men at a store such as Kistler’s in Denver to be able to say, “I’m from Kistler’s.” Atractive displays, MODERN STATIONER, AUGUST, 1960 Where Imagination Pays Off with other promotional activity, have built an image that helps open doors. Where a store is small, and both time and money for displays are almost nonexistent, it is possible to make a little ingenuity go a long way. One does not have to be a Michaelangelo to produce effective displays. There have been many “small dealer” winners in the vari- ous display contests sponsored by our suppliers and associations. In fact, with about 20 window changes a year and enough imagi- nation to make contest entries out of half of them, a dealer could not only boost sales but also collect the equivalent of another year’s salary in cash and merchandise prizes. One stationer less than four blocks from our home offices in Duluth, Minn., has in a short time earned himself a color television set and a trip for two to Mexico. His windows are consistently good and timely, regardless of contests. We should all take advantage of the fact that the products of our industry are especially display-able. A collection of display tips will be found on page 20. The experts advise: keep it simple as a rule, even to the point of using simple wording on cards; show related merchandise; strive for something different; tell a story. Aside from the regular seasonal themes and recurring promotions, there are newsworthy events to which displays can be tied. For example, the Olympic games starting Aug. 25 might in- spire your own parade of cham- pion products. Or the Miss Ameri- ca pageant in early September could be the occasion of a salute to our own “Miss America,” the office girl who uses our products. Elections will be in the news all fall and a photo gallery of office installation views could remind the public that, “The Election’s Over! These are a few of the many who have elected to remodel their of- fices with our help _ Solicit ideas from your own staff and be open to all suggestions. You will be amazed at the number of useful ideas that result. Imaginative, attractive displays can be a prime tool in stimulating traffic, creating demand and facili- tating sales. As we've suggested in the past: don’t be “the dullest store on the street.” countless 0 In advance of the Region 7 meeting of the National Stationery and Office Equipment Assn., both dealers and travelers were asked a few simple questions. Their answers provided material for this soul-searching convention session n Examination of Conscience and Travelers for Dealers | am inclined to think that right within the four walls of our own offices and retail stores we are missing the boat in many ways.” With this mild indictment, two dealers began a discussion of rou- tine house-keeping practices in sta- tionery and office equipment stores of the Upper Midwest. Keep- ing in mind the dealer who has a work force of from three or four to nine or ten, they touched on stock records, catalog files, sales meetings and merchandise displays. And they found room for improve- ment in each of these areas. The dialogue report, following a pre-convention survey of Region 7 dealers, was presented by Ed S. Erickson, Hibbing Office Supply, Inc., Hibbing, Minn., and Del De- ming of the stationery division at Farnham’s, Minneapolis. Are your price lists and catalog files kept up to date? In reply to this question 78 per- cent of the dealers answered “yes.” Travelers came up with the same figure when asked what percent- age of their dealers kept this ma- terial up to date. “This master catalog file is one of the most important files in your office”, Mr. Erickson advised. “And you would do well to spend more time on it. I don’t need to remind you how you approach a price problem with a lack of confidence when you are faced with a 1958 catalog and it is now 1960.” Several inexpensive methods of keeping these files in reasonably good order were suggested. At ma- ny stores the traveler, who knows his own catalog sheets backwards 18 and forwards, is asked to check the dealer’s file on each call, correcting errors, adding material, making changes or simply marking the ma- terial with his initials and the date. Another suggestion was made that factories send out bulletins every six months or so advising all dealers that “our illustrated catalog (or price list) dated such and such is still in effect. Please mark your records accordingly.” One parting shot on this subject was offered to manufacturers: “Please, please date and number vour catalogs. And don’t be afraid to label them list or net as the case may be.” One dealer also thought the phrase, “list price,” should be dropped and, instead, it should be written “selling price.” Do you accurate stock records? Although 70 percent of the deal- ers answered “yes” to this ques- tion, the travelers in a separate survey reported that only 42 per- cent of their dealers keep accurate stock records. And while 90 per- cent of the dealers reported taking their own stock count, a full third of the respondents said they use and welcome traveler help on this house-keeping chore. Those travelers who felt that good records were being kept also indicated that stock counting was not expected of them. The implica- tion was that travelers take the count for dealers who do not keep good records. Like the shoemaker’s children, it was said, “we can sell methods and systems to our cus- tomers, but we can’t seem to put our knowledge to work within our own operations.” As a reminder to all dealers, es- keep pecially those who were lax in this area, Mr. Deming reviewed three major reasons for manage- ment to insist on good stock ree- ords of some sort. First, good stock records will improve a dealer’s merchandise po- sition. They will standardize and stabilize his lines in accordance with his own choice of items; re- duce out-of-stock items to a mi- nimum by improving accuracy and timeliness in ordering; provide means of having sufficient mer- chandise on hand to meet regu- lar demands; help reduce total in- ventory through reduction of over- stock; and, in general, protect the owner of the business from. the hazards of overstocks, cence, losses through bad _ buying and loss from use of incorrect costs and selling prices, which should be a part of a good stock record. Second, good stock records will improve employee efficiency and morale by reducing total work of the person responsible so that more time can be devoted to profitable work; by providing necessary data to arrive at better minimums and maximums; and by raising sales force morale through improved per- formance and service to customers. Third, good stock records will in- crease a dealer’s profits by provid- ing means for lowering investment in inventory with increased turn- over; by facilitating correct filling of orders; by increasing sales vol- ume through improved service and through addition of new and sal- able items; by enabling salesmen to make more and larger sales through better assortment of con- trolled and “on hand” inventory: obsoles- MODERN STATIONER, AUGUST, 1960 Del De up for by Cu ing t tive « matic freigh to or e with use O said. vane own : for tl for h ing v calls sure your fits w Th in th Do you and trave Fif they 15 pe casio! they In th deale ing s be ta Tr. perce want meet trave prod struc In part MODE! fs ax in lewed inage- k ree- s will Se po- e and ‘dance 1S; re- a mi- *y and rovide mer- regu- tal in- F over- ct the m. the bsoles- buying -orrect which stock ds will y and ‘ork of t more fitable y data ns and x sales ed per- tomers. will in- provid- stment 1 turn- filling es vol- ice and nd sal- Jesmen r sales of con- entory; ST, 1960 Del Deming, left, new governor of NSOEA's Region 7, and Ed Erickson, past governor, teamed up for a convention presentation aimed at improving dealer operations. by cutting the expense of purchas- ing through elimination of repeti- tive detail; and by providing infor- mation on the weights for best freight rates and on the quantity to order for the best discount. “I want to leave one thought with you dealers concerning the use of the travelers,” Mr. Deming said. “When you receive their ad- vance cards, why not check your own stock and have an order ready for them? And then use their time for holding sales meetings, train- ing your sales people, and making calls with your outside men. I’m sure if you put this idea to work, your sales will grow and your pro- fits will be greater.” This brought up a third question in the examination of conscience. Do you hold sales meetings? Do you get product application help and instructions regularly travelers? Fifty percent of the dealers said they hold regular sales meetings, 15 percent hold sales meetings oc- casionally, and 35 percent reported they do not hold sales meetings. In the case of some of the smallest dealerships, a reason for not hold- ing such meetings was given: “I'd he talking to myself.” Travelers reported that only 18 percent of their dealers ask for and want traveler participation at sales meetings. And 90 percent of the travelers said they regularly offer product application help and in- structions. from In their answers to the second part of the question, dealers were MODERN STATIONER, AUGUST, 1960 48 percent pleased with traveler help on product application and in- structions. Twenty percent of the dealers were not pleased, and 32 percent said they received this help only occasionally, not often enough. There appeared to be an unfilled need for the type of sales meeting at which industry products are shown and talked about. The need is greatest for new products, but such meetings are also necessary to train new clerks and salesmen in selling the bread and butter items. The meetings are also used to teach company policies and procedures, and to announce sales goals. “No matter what size dealer you are,” said Mr. Deming, “we suggest you start now and make good use of the travelers’ training and ex- perience. Let them spend some time with both your store clerks and outside men.” Do_ travelers ever assist with store displays and with merchan- dising ideas? In answer to this final question on dealer-traveler relations, 20 per- cent of the dealers gave an un- qualified yes, 55 percent answered “ves” but added “very seldom,” and 25 percent said they did not receive this kind of help from fac- tory salesmen or manufacturers’ representatives. When travelers were asked whether they regularly offer this type of assistance, 70 percent said they do. “The average small dealer,” said Mr. Erickson, “does not have an advertising specialist at his dis- posal. He does not have an experi- trimmer, and he thinks up his merchandising ideas lving abed at night. enced window “For the most part, we are self taught as far as store displays are concerned. We've been trimming our windows by the hit or miss method, and our merchandising ideas have been mostly trial and error. “Taking care of these important sales tools,” he said, “is something many of us neglect or put off be- cause we are too busy, or maybe it is because we do not know how or do not have the manufacturer’s aids to help us.” While praising recent advances in packaging (“They’re beautiful, very decorative and ideal for dis- plays’), Mr. Erickson suggested that manufacturers gear some of their display ideas for the smaller dealers. Store managers and own- ers, he said, have so many lines to think about that they just do not have time to work on the display of all lines. One of the big prob- lems in our business today, he added, is that we all keep too many items in the stock room and not enough of them in the store. “We do not believe a traveler has time to put in window dis- plays,” the agreed, “but he Many area of from four to five states and see a good many other dealers both large and small. We only ask this: Bring to us and share with us that knowledge and dealer spokesmen can give sugges- tions. travelers cover an experience you have gained in your travels. Tell us how others display and advertise your line to increase sales volume. Be specific, draw us pictures if you will, or roll up your sleeves once in a while and help our people with a shelf, counter or window display. Don’t just ask if we are interested in a direct mail program or stuffers. Get down to cases and spend some time on this phase of boosting cus- tomer interest and sales.” In summarizing the discussion, Mr. Erickson said dealers need “more efficient, cooperative pro- duction” to improve their net profits, to widen that gap between operating costs and gross profit. window display featuring paper goods for party or picnic at A Pomerantz & Co., Philadelphia, shows what a little ingenuity can do to boost the sales appeal of everyday items. A seasonal theme is well executed to catch the eye of any passerby. Two visitors at an Indiana Industrial Show stop to register at the metal office furniture display of Burford's Office Interiors, Indian- apolis. A suspended globe, girdled by office planning kit miniatures, was an eye-catcher for 12,000 adult visitors to the show. Beneath the globe was a desk mounted on a turntable. To spark interest, a guessing contest which drew 2,800 entries gave visitors a chance for 25 prizes by estimating the number of goldfish in a bowl on the desk. William M. Craig, sales manager for Burford's, says the use of multi-colored drawer fronts on adjacent files drew as much at- tention as did the contest or the globe. A local model was hostess for the three-day show. 20 ment at Spokane Office Supply Co. theme advises the onlooker to “‘Buy Where You Get Service.” Even a small dealer need not feel limited in his choice of show windows and other displays sim- ply because he has only a few dollars to spend on them. More and more stationers are discover- ing it is possible to build good displays without elaborate fixtures or signs WTO CHEATE YES, i: d q “We know these machines inside out,’ is the story told by this simple display put together by Don Lewis of the machines depart- A short sign with the same MODERN STATIONER, AUGUST, 1960 t COU for n then spac’ just show space To occu] fie lo your store many vanta eT of ter W arran, mann fail t tome! Wi The ink window line, at foram MODER need n his dows sim- _ only spend -over- build ithout es or 4 depart- re same t is doubtful that any stationer E eouta be persuaded to contract for newspaper display space — and then week after week leave that space blank. Yet some dealers are just as wasteful with expensive show windows and other display spact . To justify your rent or other occupancy expense in a good traf- fic location, you have to exploit your windows and your prime in- store floor and wall space. Too many dealers fail to take full ad- vantage of the potential sales pow- er of the display areas. They clut- ter windows with too many items, arrange displays in a_ slip-shod manner, light windows poorly or fail to build displays from a cus- tomer’s point of view. Without a specific sales appeal BE — ; —— for a mass display. MODERN STATIONER, AUGUST, 1960 The ink color range of a ball pen line set the theme of a holiday window display (right) at J. K. Gill Co., Portland, Ore. The same line, above, provided H. W. Clopp of Trenton, N. J., with material La ke ed ; "A AY i? 2 = NO at . A test display utilizing nothing but one manufacturers line of greeting cards, ice buckets, beverage glasses and ash trays was set up in a Los Angeles window to prove a point—that a coordinated window, featuring a complete line from one company, would produce greater results than a mixed window. Sales figures showed that it did. FE DISPLA , + ae - 21 > - ; 1 a aie Red Bluff (Calif.) stationery store featured this eye-catching front window display of indis- pensables for draftsmen and surveyors. Other dealers use similar coordinated displays to tie in with local celebrations, to attract visiting convention delegates, and to capitalize on such observances as National Secretaries Week, Library Week and National Letter Writing Week. as a reason for existence, a window display can be just a collection of articles under glass. A display is strengthened by an event “sym- bol,” a seasonal theme or other special motif. some Many general merchandise dis- plays lack this sort of focal point because the one who set them up did not realize that simple windows sell best. The most attractive win- dows show a few important items FF LEAS RA (or possibly even one) and thep dress up the rest of the space to set off the main attraction. To be most effective, displays must be informative, make a point and move the window shopper inte the store. News value and fresh- ness of merchandise are rated as principal factors in a good display, Also most important is the presen- tation. Besides striving for har- mony in color, price and style with- in a display, you should try to tell a story, present a three dimensional picture. Many of the rules for show win- dows also apply to in-store displays and to booths which a dealer might occupy at local shows, fairs or con- ventions. In addition to merchandise selee- tion and coordination with other promotion activities, a good dis play should include an attractive idea compatible with the character of the individual store and effective structural design or layout. You can stop traffic with mo- tion, color, unusual items, price or quantity in your display, but you have only about 20 seconds to stop Christmas gift wrap, in the hands of an artistically —_ inclined person, can be the source of an unlim- ited number of dis- play ideas. This group of Three Wise Men, each three feet high, is made of gift wrap papers. “Stained glass” windows in the background are made of foil wraps pasted behind a cutout cardboard frame. This fine example of paper sculpture, an example of what can be done with imagi- nation set the theme for one of the moj orgreeting card publisher's displays at the 1960 New York Statiom ery Show. (Photo courtesy Rust Craft) MODERN STATIONER, AUGUST, 1960 the a a disp well color sible \ and al est In sary | every Her help 5 displa; 1. ¢ for Ca this s: color « onstra ing th sales items. to fit specia £. of eat simple uct fe shoul: classic that t er, sol jects open can sé mane solid there avails perm: scree! paper 4, sure | or sh; peal, §. clean. price 6. stanc and | plays merc] Yo are t tiven mem repre that I then to set splays point r into fresh- ed as splay. resen- har- with- to tell sional v win- splays might ir COn- selee- other ad dis- ‘active iracter fective h mo- rice or ut you Lo stop ift wrap, is of an inclined ) be the in uniim- r of dis- This ree Wise hree feet Je of gift apers. J glass” s in the are made »s pasted a cutout frame. ample of yture, an what can th imagi- he theme the moj- ing card displays 160 New the average passerby. This is why a display must be neat, clean and well lighted, making full use of color and the staging effects pos- sible with dividers, framing units and animation. To maintain inter- est in most areas, it is also neces- sary to change window displays every two or three weeks. Here is a checklist which will help you get top results from your displays: 1. Choose a specific sales appeal for each display. Then dramatize this sales appeal with animation, color or other staging effects. Dem- onstrate the sales appeal by show- ing the products in use. Extend the sales appeal by showing related items. And adapt the sales appeal to fit your store’s character and special clientele. 2. Make a rough plan on paper of each display. Signs should be simple, telling maybe three prod- uct features at most, and items should be priced. 3. Check your background. One classic “law of backgrounds” is that the background must be gray- er, softer, less intense than the ob- jects shown on it. Between the open window, through which you can see into the store, and the per- manent background, which is a solid built-in part of the store, there is a wide range of material available for temporary or semi- permanent backgrounds — panels, screens, curtain, fabrics, seamless paper, wallboard and pegboard. 4. Check the lighting to make sure you have no burned out bulbs or shadows that spoil the sales ap- peal. 5. Make sure your display is clean. This includes windows and price tags. 6. When finished with a display, stand in the place of a and look for flaws.-Check the dis- plays regularly for fallen signs or merchandise. Your imagination and your time are the only limits on the attrac- tiveness of your displays. But re- member, a window on Main Street represents an important investment that must be used well to show a profit. MODERN STATIONER, AUGUST, 1960 spectator 0} C. eate Better Displays motor ' ——___SF = . ag slogan scene or notor Four diagrams show possibilities for animated displays. triangular cutout above inkwell could show various ink colors available. in lower left, with horizontal belt, can carry printed scenes or slogans. In the upper right is a moving figure with palette in hand. Fourth figure, in lower right, shows combination of fan, wire cage and ping-pong balls, the latter perhaps colored to show various colors available in furniture, fabric or even portable typewriters. A mass display of one item or one complete line of writing instruments is often used to fo- cus attention on a stationer’s window display. This example, from Bing- ham Siegert Co. in New York City, in- cludes an announce- ment of a weekly drawing for cash prizes. In upper left, moving sheet behind Similar mechanism ef } St F FREER iE EAC PRIZES WEEK ERS A WEEK f cubes ~o Fish fot be i TS Sagscuw En Ss MES Wal ae 23 24 Packaged School Supplies Make $$$ for Farnham's Pre-packaging by a_ stationer means added convenience for both the shopper and store per- sonnel during the annual back- to-school rush th he sale of pre-packaged school supplies, which began as a mea- sure to speed up the handling of mobs of children who invade the Minneapolis stores of Farnham Stationery and School Supply Co. every August, may be _ bringing many dollars of added revenue to Farnham’s in Augusts to come. That, at least, is the hope of Don Carlson, merchandise manager for Farnham’s and executive vice president of Ambeca Distributing Co., a firm formed last October to distribute the packaged supplies for resale by others. Both companies are owned by McGill, Warner, Farnham Holding Co., Minne- apolis. The idea for packaged school supplies came to Mr. Carlson in 1958 as he prepared for the crowd of children and their mothers in the annual back-to-school rush at the four Farnham stores. At first, he said, he sought only some means of retaining the 80 or 90-cent sales made, without losing too much of the clerks’ selling time. The answer, he decided, was in packaging, an area he feels is too much neglected by the stationery industry. Results in the Farnham stores that first summer indicate that he was right, at least in re gard to school supplies. The few thousand packages that he pre pared sold out almost as quickly as clerks could hand them over the counter. “In the following year, 1959,” he MODERN STATIONER, AUGUST, 1960 said, “ again, as well public tically, larger t the sto ing las larger pres iol Wha a hot 1 The thinks, er no | to pick book 1 where make | get wl and th anothe have h she ne And packag The for er -<---- R: t write A turer | this 1 { class | type iment } Law: qual ; ave! ' MODE! ‘hool mea- ig of the ham Co. ging ie to De Cc of ager vice iting pr to s for Unies rner, nne- ‘hoo! n in rowd ‘s in h at first, eans sales h of is in ; too nery ham icate n Te- few pre- ly as - the es he 1960 said, “this merchandise was tried again, in a series of other outlets as well as in our own stores. The public accepted it very enthusias- tically, and sales were considerably larger than we had anticipated. All the stores who handled the group- ing last year have reordered in larger quantities than they had previously used. What makes these packages such a hot item? The primary appeal, Mr. Carlson thinks, lies in the fact that “Moth- er no longer has to fight the crowd to pick up a pencil here, a note- book there and an eraser some- where else. Often Mother has to make a special trip downtown to get what Junior thinks he needs, and the next week she has to make another trip to get what he should have had. Now she sees everything she needs in one package.” And Mr. Carlson is sure the packages have what Mother needs. There are four packages — one for grades 1 through 3, another this market. writing of compositions. os ooo ooo eee oe eon oo ooo eee eer ‘ ‘ ; _—<—<— -— MODERN STATIONER, AUGUST, 1960 precy should be taking a long look at the poten- tial of the relatively untouched market for type- writers among elementary school students. At least two United States typewriter manufac- turers have been working with educators to explore One recent study, conducted with 900 pupils of 36 classrooms in various cities, showed that a portable typewriter can materially improve the work of ele- mentary students. In charge of the research were Dr. Lawrence W. Erickson, Columbia University, Teach- ers College; Dr. Donald D. Durrell, Boston Univer- sity’s School of Education; and Dr. Walter J. Moore, University of Illinois, College of Education. Their report says a manual portable typewriter can be used effectively in improving work habits, de- veloping skill in English mechanics and improving the se of a typewriter is said to stimulate fourth and fifth grade children of all levels of ability to prepare longer and more comprehensive reports in various subjects, especially English and social studies. In quantity of work produced, the researchers say, the average and below average pupils using a typewriter for grades 4 through 6, a third for grades 7 through 9, and a fourth package for the senior high school grades, 10 through 12. Contents are based on the replies to more than 150 letters Mr. Carlson wrote to school superintendents, principals and teachers, asking what basic supplies are necessary for each grade. The package for the primary grades, for instance, contains a 200-sheet pad of newsprint, a box of 16 crayons, a crayon sharpener, paste, scissors, one pencil and sev- eral sheets of construction paper 11 assorted colors. Contents of the package for grades 4 through 6 include a two- ring notebook, plastic ruler, pencil box, red pencil, six standard pen- cils and 200 sheets of notebook paper. The other two packages con- tain slightly different items, de- pending on what the educators contacted by Mr. Carlson con- sidered “basic essentials.” The packages, Mr. Carlson feels, Teachers’ Report Expands Market for Portables typewriters. words a minute. “brief time” writer ‘ prepare longer and more comprehensive reports and assignments, from two to five times longer than those of their counterparts in the control classes. More im- provement in spelling, creativity in writing and vari- ous types of word skills was shown by the group using Typing speed was rapidly acquired, the study showed. After 32 hours of formal typing instruction, the children could write a one-minute practice sen- tence at speeds up to 80 words a minute with an aver- age rate of 40 gross words a minute. And they could write unfamiliar copy in a one-minute test at speeds up to 56 words a minute with an average rate of 28 One conclusion was that children can learn in a to operate the manual portable ‘at speeds two to three times their Randwrit- ing speeds.” Surprisingly, it was also found that use of the typewriter actually improves the speed and quality of their handwriting. Teachers of the classes in the studies reported that } typewriters were valuable as teaching tools. They said | they would like to have them as a permanent part of | their classroom equipment. ' would sell anywhere in the country, because replies from educators in all parts of the country were “90 percent the same” as to which sup- plies are essential for which grades. Packages are 1-14 mil polyethel- ene bags, topped with a red and white paper strip bearing the words: “Essential School Supplies” and the grades for which the con- tents are intended. Retail prices are $1.98 for the three lower grades; $2.98 for grades through 6; and $3.49 for grades through 12. These prices are 30 o 50 cents under the price of the supplies when purchased individu- ally. Sales last year indicated that the packages sell in a definite pro- portion, Mr. Carlson noted. Pack- « + 7 t 3] iges for grades 1 through 3 sold 15 percent of the total volume. Packages for grades 4 through 6 and grades 7 through 9 sold 30 per- cent each. And those for grades 10 through 12 sold 25 percent of the total. type- -——<— ee el EL Two of Plimpton’s warehouse employees make the morning spot check of inven- tory. List of stock that's low is given to the secretarial staff, which orders re- placements daily. A daily check prevents shortages that could mean lost sales. i Pe Rss es The 72-foot-long conveyor belt at Plimpton's, Inc., carries parcels up from street level to the second-floor warehouse of the Hartford, Conn., firm. The belt saves time and preserves workmen's energies for other stock handling. It is used to carry most everything, even the largest desks, in and out of the warehouse. Locating stock to fill an order in Plimpton's warehouse is fast with numbered floor rulings marking permanent bins for each type of merchandise. 26 More Efficiency in the WV hen Plimpton’s, Inc., moved one of its four stores to a new and better retail location in Hartford, Conn., two years ago, the firm set aside about 25,000 of the 40,000 square feet in the build- ing for warehouse space. The warehouse was designed by L. J. Fisher, vice president, to save time and money. He is in charge of all purchasing, sales and in- ventory control. The result is an operation which not only handles greater volume efficiently, but does so without an increase in ware- house personnel. Here’s how it works: 1. Warehouse traffic flow is at high efficiency through the instal- lation of a 72-foot-long-conveyor belt. The conveyor is used to car- ry merchandise up and down a ramp from the second-floor ware- house level to the street. 2. Specific locations reduce con- fusion. The floor is ruled off in “bins” and each is appropriately numbered and large enough to aec- commodate the items it is to con- tain. Stock is arranged in the same manner on the 6,000 square feet of shelving. Similar items are stored in the same sections. This makes for speed in locating stock and prevents shortages from devel- oping because daily spot checks of inventory are fast and easy to make. Aisles are kept clear of stock. “Without the conveyor belt,” says David L. Abrahamson, one of the firm’s officers, “we would need at least one or two more men in the warehouse to handle ship- ments and receiving. The belt not only saves time because merchan- dise moves continually, but it pre- serves the energies our personnel would expend trucking merchan- dise up and down the ramp by hand. This actually leaves them more fresh and alert for work in the warehouse itself.” MODERN STATIONER, AUGUST, 1960 V “Th “the than : vator contai feet o unloa: sumer empl with | Ins ton’s inche thing warel large: son, prope Re been belt devic we h insta less healt the ( have fk equi 6) clud hou: ing hou: hely a ce in t son V war of s hou tha of i list The anc the nee ( pal or qui MC oved to a n in ago, 0 of uild- d by save large | in Ss an ndles does vare- is at istal- ‘eyor car- ma vare- con- ff in ately 0 ac- con- same feet are This stock evel- 1ecks vy to r of elt,” ne of ‘ould men ship- | not han- pre- ynnel han- » by ‘hem k in V/arehouse “In fact,” Mr. Abrahamson adds, “the belt is even more efficient than an elevator. We had an ele- vator in our old warehouse, which contained only about 16,000 square feet of floor space, and loading and unloading the merchandise con- sumed both time and energy. Our employees are as pleased as we are with the efficiency of the belt.” Installing the belt cost Plimp- ton’s nearly $2,500. Twenty-two inches wide, it is used for every- thing that enters or leaves the warehouse. “It will carry the largest desks,” says Mr. Abraham- son, “provided they are centered properly.” Repairs in two years of use have been next to nil, he says. “The belt itself is a simple mechanical device. The few minor adjustments we have had to make since it was installed have cost us a good deal less. than we might have spent on health benefits and sick leave for the one or two employees we would have had to hire in its place.” The warehouse arrangement is equally a time and money saver. “Most stationers — ourselves in- cluded when we had our old ware- house—waste too much time look- ing for merchandise in the ware- house. Our numbering system helps us avoid this waste. It means a certain item will always be found in the same place,” Mr. Abraham- son points out. With the Plimpton’s system, the warehouse is seldom caught short of stock. Two men tour the ware- house each morning in little more than an hour to make a spot check of inventory and pick up a “short” list left by clerks filling orders. They check the shelves and bins and with the numbering system they can tell at a glance what needs replenishing. One man calls out the numbers painted in the outer floor rulings or on the shelf edges and gives a quick estimate of the merchandise MODERN STATIONER, AUGUST, 1960 An improved warehouse operation allows Plimpton’s to handle a 20 percent boost in volume— with no added personnel. Here’s how they do it David L. Abrahamson (seated) and Julian Shoor, principal officers at Plimpton’s since they purchased the 95-year-old retail stationery business in 1947, check over merchandise orders made up after a daily spot check of inventory showed certain items were low. on hand. The other man keeps a list and then turns it over to the secretary staff. Mr. Fisher then receives this “want list,” checks it against the Normal Inventory List, and purchase requisitions are sent out daily. “Just as important as finding merchandise easily and keeping our stock up,” Mr. Abrahamson adds, “is the feature that a particular item will not be found in two or more different locations. This means we do not order merchan- dise which had been buried some- where, and because it could not be found, was reordered, resulting in overstocking of this item. And we find we do not lose many sales think we’ve run out of something when there’s more hidden in some corner.” From this downtown warehouse, Plimpton’s fills all orders brought in by outside salesmen and through the telephone order department. “We ship about 75 percent of the merchandise we turn over direct from the warehouse,” reports Mr. Abrahamson. “And this makes an efficient warehouse operation very important to us.” The same warehouse serves the because we company’s three other stores—an- other in Hartford, one in New (Continued on next page) Ua NENY A Plimpton'’s salesman shows a prospective customer one of the more than 20 model offices in the showroom portion of the firm's store-warehouse. Britain and one in suburban West Hartford, each with around 3,000 square feet of floor space. These stores requisition their needs from the warehouse, and their orders are filled in the same manner as a customer’s. Any large orders the other stores take to be delivered are also shipped from the ware- house. And, of course, stock in the new store, which occupies about 5,000 square feet in the same building, is replenished directly from the “back room” warehouse. The remaining 10,000 square feet in the two-story warehouse- stere is leased out at present. But within the next decade, the firm’s officers figure, business growth will bring about a need to increase the warehouse space and it will be available. “Meanwhile, our business is growing steadily at a satisfactory rate,” he says. “When we opened the new store two years ago we were out to increase our sales of office furniture as well as provide more adequate and efficient ware- house space. And we succeeded. Our office furniture volume just about doubled.” soma Tae Parking for 20 cars is modated in the rear. 28 io available in front of Plimpton’s fourth store, under the same roof as firm's warehouse, and another 30 are accom- For this, he credits the “mas- sive and yet simple display” of office furniture in the showroom, More than 20 furniture arrange- ments are set up — both wood and metal — to simulate actual offices, They're completely decorated with everything from drapes to plant arrangements. “The customer is shown com- plete office units; nothing is left to the imagination. He can en- vision himself behind the desk.” As it happens, the store-ware- house building formerly was an automobile showroom and garage, Remodeling cost Plimpton’s more than $100,000. And in addition to the spacious, large-windowed front set off by white brick, the facelift- ing provided parking for 20 cars in front and another 30 in the rear of the building — a real boon ina downtown section where off-street parking is at a premium. “This has been one of our goals for some time,” says Mr. Abraham- son — “to have a well located re- tail store and warehouse down- town, both under one roof. And we're proud of the appearance of the building and the practical op- eration of our warehouse. This certainly confirms our status as one of the largest retail stationers in New England. And by keeping a step ahead of our growth—like our planning ahead for warehouse space — we certainly hope to con- tinue growing and remain among the largest.” Dh aptons ete MODERN STATIONER, AUGUST, 1960 een agr jor go: substa ing wa presen The la years tions which petitiv which of cost You the ph It is « start tion v habit cost ¢ its of ing m also ¢: ness { positi The could saving by pl from of eff ed, v evide: cost ¢ tion | habit contr MODE nias- a ‘oom, ange- 1 and fices, with plant com- ; left 1 en- ware- S an rage, more on to front elift- cars > rear Lina street goals ham- “d re- lown- And ice of il op- This US as joners e ping —like house ) con- mong “A ee a ore accom- Have we lost the good habit of keeping expenses under control? Dr. Cross says one of the worst wasters in many companies is the boss himself. Cost Reduction Starts at the Top scone leaders are in general agreement that one of the ma- jor goals for this year should be a substantial reduction in the operat- ing wastes which seems to be ever- present in business organizations. The last few years have been “fat” years for many, but when condi- tions get tighter the companies which will be able to stand com- petitive pressures best will be those which have developed good habits of cost control. You will notice that I have used the phrase “habits of cost control.” It is extremely important that we start any program of cost reduc- tion with a clear recognition that habit is the principal ingredient of cost control. Just as wasteful hab- its of handling our personal spend- ing money can keep us “broke” so also can wasteful habits put a busi- ness firm into a poor competitive position. The time is long past when we could keep our fingers on costs by saving bits of string and paper or by plugging the leaks which result from petty pilferage. Yet the kinds of efforts which used to be expend- ed, whether wisely or not, gave evidence of our concern over tight cost control. There is much indica- tion today that we have lost our habit of keeping expenses under control. MODERN STATIONER, AUGUST, 1960 The cost structures of our com- panies have changed so rapidly in recent years that it is no wonder that we have lost control of some of the expenses. Waste in most companies today occurs at differ- ent levels than it did ten or a dozen years ago. It is no longer the pet- ty item of expense which increases our total cost most drastically. Like everything else in the 1960's our wastes have become big items of waste. That is why I believe that a program of cost reduction must start at the top. One of the worst many organizations is_ the himself. ‘This is almost always true whether the company is large and the boss has a title such as “Presi- dent” or whether the group is small and the boss is known as “Jim.” The sad part of it is that he usual- ly doesn’t realize that he is a waster. Some of the top men re- fuse to admit it to themselves even after they have been presented with the facts. The first step in cost control, therefore, is taken only when the boss recognizes that he may sometimes make mistakes. One of the most prevalent mis- takes which we have made in re- cent years has been the over-ex- pansion of some of our organiza- tions. With the coming of pros- perity the boss often feels that he wasters in b« SS Sy Gorden B. Cr00s, Ph. D. Consulting Editor can afford to have someone do most of his work. This is complete- ly understandable and can be con- sidered to be a just reward for running a successful business oper- ation. As soon as a hired manager gets on the job, organizational growth gets out of hand. Unfortunately too many non-owners become em- pire builders as soon as they get some control in the company. They tend to judge their position by the size of the organization rather than by the size of the profits. Usually such people are able to justify organizational growth with quite convincing arguments. In times of prosperity the results are often judged by what actually hap- pens to profits instead of what might have happened under dif- ferent circumstances. This form of overhead expansion is a major cause of financial difficulty in many businesses of all sizes. Man- agers and owners who will become violent over slight increases in rent or occupancy costs will frequently add additional people long before they are needed. Closely associated with organiza- tional expansion is the kind of waste which is developed by man- ager or owner absenteeism. Never in history have there been so many reasons for being somewhere else 29 | other than at work. We to be caught up in an epidemic of conferences, meetings, conventions, luncheons, dinners, workshops, sp« cial programs and all kinds of ac tivity which is largely generated by people who feel that they should generate something. Much of the time spent in such activity does seem nothing for the business which is supporting the person who attends. It is pleasant, it is relaxing, and it may have civic social impor- tance, but unless it is kept under control it can be a serious waste of time and effort. A third way in which the boss often contributes to ) the thoughtless disruption of com- pany routines. Routine is one of the most important elements in successful business operation. The large chain companies have per- fected their routines until their operations are extremely scientific in nature. They recognize that anything which tends to disrupt these routines tends to throw thx or is by waste Fixed and Mobile Units for Vertical Files. Steel Cabinets in modular sizes for Vertical and Roll Files. 30 whole organization out of control. As private grow larger, the manager or owner usual- businesses lv begins to have doubts about how things are going. He becomes espe- cially nervous in times of frenzied When he can stand it no longer he starts bother- ing people for reports of one kind or another. He’s the boss so every- business activity. thing else takes second place to the preparation of the report. If the report shows that things are going well, he may relax and let the or- ganization try to recover the losses If the is bad, he wants more re- caused by his interruption. report ports to show why. By this time he may have ruined all chance of recovery. No owner or manager would do such a thing deliberately, but most of them do it nevertheless. There is much more at stake here than the cost of preparing a report. The hidden costs of such frenzied activ- ity are to be found in lost sales, overtime pay, and the general feel- ing of discouragement arising fr the initiation of unnecessary wo during busy periods. Finally, every boss should reali that cost control is contagious. T entire organization will usually just about as much interested the boss himself is interested. T manager should realize, howey that what he does about cost co trol speaks louder than what says about it. A man who expee his employees to be penny-pinche while he himself is a get little cooperation. waster w Most e ployees are much more critical the employer’s work habits th is generally realized. Their habi of course, are greatly influenced his. In a future issue we will gi closer consideration to for methods of cost control. It wo fruitless, however, to try formulate a program of cost duction until the principle t cost problems start at the top fully recognized. be EQUIPMENT THIS IS THE COMPLETE LINE It gives your customers a wide selec- tion of fixed, mobile and portable units and security cabinets...all in modular sizes...all engineered to save time, space and money. YOUR SALES PROSPECTS ARE EVERYWHERE: building, banking, construction, all engi- neering and manufacturing. PLAN HOLD is backed by national advertising and dis- tributed by recognized leaders in engineer- ing supply and office equipment. TO INCREASE YOUR SALES AND PROFITS write for full information to VERTICAL AND ROLL FILING ieeee at Pet Stack Roll Files of Steel...small or large tubes up to 5’ long. Portable Files for use in the field. ---for more details circle 150 on last page MODERN STATIONER, AUGUST, 1 , 198 for the time in any economy model office pencil sharpener .seat no increase in price 3 years of field testing have proven it best by actual use in commercial and school installations “Stream"’ styled in modern motif, Apsco’s ALL-NEW base offers greater unequalled overall strength A new economy model design featuring the new internal gear cast as an integral part of the base itself Apsco offers the all-new design * 145 base on the GIANT, CHICAGO, and PREMIER models i Four 90° angles of closed 1] bottom cored base, plus || oe six 90° angles of foot to Ya" wider rear upright of base increases | | ledge for positive strength over former base | pmo ags fps by 39%. | _,-Apsco “C” clamp. pe _— Longer and wider foot with 4 fastening holes A new steel receptacle locking ring, staked in six spots to firmly lock the all-steel receptacle in place A new 3” higher profile eliminates pinched fingers when the sharpener is desk-mounted A new, longer and wider foot with 4 mounting holes A heavy-duty, upright standard with center-core Zamak #5 casting FOR MOUNTING IN ANY POSITION Apsco still supplies these units with top-quality cutterheads featuring under-cut cutters and steel pinion gears. Send for the Full gear surface of cutterhead pinion is enveloped by the integral gear teeth, allowing greater: mesh NEW free area and subsequently less gear wear. APSCO Catalog APSCO PRODUCTS, INC. Mailing Address P.O. Box 84 THE “PREMIER - for more detxils circle 107 on last page MODERN STATIONER, AUGUST, 1960 NSOEA 1960 Exhibit Space 98 Percent Sold W. Neill Stewart, Jr., president of the National Stationery and Office Equipment Assn., has announced that well over 400 exhibitors have already been allocated space for the five-day 1960 NSOEA Convention and Exhibit, Sept. 24-28. This figure re- presents 98 percent of the floor space available to exhibitors at Chicago’s Conrad Hilton Hotel, convention headquarters. The theme of this year’s convention, “The Revolution in the Office,” points to the dramatic changes wrought by the age of automation in the fields of office sup- plies, furniture, office machines and mana- gement techniques. The exhibits, as well as the business program, are expected to reflect the revolutionary new trends in the field. Spread over the afternoons and evenings of all five days will be a total of 28 exhibit hours. Advance registration forms may be ob- tained from NSOEA, 740 Investment Build- ing, Washington 5, D. C. Eastern OMDA to Meet Oct. 13 at Galen Hall A thorough discussion of current and future office equipment trends is scheduled for the fifth regional convention of the Eastern Regional Office Machine Dealers Assn. The annual meeting will be Oct. 13 16, Thursday through Sunday, at Galen Hall, Wernersville, Pa. Noel G. Grover of Upper Darby, Pa.. president of the group, has announced that topics to be covered include “The Changing Adding Machine Market,” “The Growing Electric Typewriter Market,” “Merchandising, Store Fronts and Interi- ors,” and facts and figures on the cost of doing business. Dealers who register before Sept. 1 will be eligible for an “Early Bird” drawing, the winner of which will get free hotel accom- modations. Further information is available from Samuel Stein, convention chairman. Quality Office Equip. Corp., 166 W. 23rd St., New York 11, N. Y. Store on POST Cover One of the four stores of Miller’s Book & Office Supply Co., Atlanta, Ga., appeared on the cover of the June 25 issue of The Saturday Evening Post. The cover is the second in a Post series on illustrious Ameri- can thoroughfares. It depicts Peachtree Street, the main artery in the economic capital of the South, at the Harris Street intersection, looking south. Miller’s has been in business in Atlanta since 1882. J L. Longino is president. (Continued on page 34) 32 People and Events © EOECEEEEEEEE OE PRESSTIME NEWS A new lease plan has been announced for Columbia-Hallowell office furniture and steel equipment. Participating dealers are not involved in the contract, which is between the manufacturer and the customer, but the dealer receives his regular margin pro-rated quarterly over the lease contract. The manufacturer assumes the entire credit risk. Minimum term is three years and the maximum is ten years. At expiration, the lessee has the option of purchasing for 20 percent of the original price or renewing the lease at renewal rates which are 20 percent of the original rates. A booklet describing the plan is available from F. B. Puckertr, Columbia- Hallewell Div., Standard Pressed Steel Co., Jenkintown, Pa. . * . . The acquisition of General Photo Products Co. of New Jersey, makers of photo- copy equipment and supplies, has been announced by Botuo LivienTHAL, chairman of Cormac Photocopy Corp. General Photo becomes a wholly owned subsidiary ... Office Equipment Co. of Chicago has appointed Tep J. Siack director of their new Architectural Contract Sales Division. ... Finger Office Equipment Co., Hous- ton, is building an ultra modern, two-story addition expected to cost more than $300,000. Business offices and an interior design and decorating department will occupy some of the 30,000 square feet of additional space... Pinellas Printing and Stationery Co., St. Petersburg, Fla., is nearing completion of a two-story, glass- enclosed structure for the display of 30 some model offices. H. Boyp Georaia, president, and Herman W. YurMAN, vice president, purchased full ownership of the 40-year-old company last year. * * * > Par Parrerson, Friendly Fifth District correspondent, reports that Summervil- le’s, Inc., of Akron, Ohio, has opened its new air-conditioned store at 800 South High St. Built of pink and grey Normandy brick, the building has 14,500 square feet of selling and warehousing space on the first floor and a second floor for of- fices and furniture displays. Special features include automatic hydraulic eleva- tors and a circular open stairway ... Boone's, Inc., of Connersville, Ind., has changed its name to Central Stationers . . . Reichel Office Supply Co., Hamilton, Ohio, has moved to new and larger quarters with emphasis on self-service at 23 So. Front St. . . . Rush Stationers of Bay City, Mich., has moved to new and much larger quarters at 731 Gratiot Ave. * * * * Industry deaths: Waurer E. Rossow, president and general manager of HH. H. West Co., collapsed and died at his Milwaukee, Wis., office June 22. He was 70 years old and had been with the century-old firm for 42 years. .. . CHARLES AP- PLEGATE, director of foreign sales for The Esterbrook Pen Co., died June 13. He came to Esterbrook as a boy in 1915 and served the company until his retirement in 1957. . . . Jomn W. Tamany, president of Boorum & Pease Co., died in June after a brief illness. With B & P since 1916, he also was president of McMillan Book Co. and Trussell Mfg. Co. * * * * Raven Hivsurn, Fabulous Fourth District correspondent, reports on expansions and remodelings at Provost Office Equipment Co., Cocoa, Fla.; Cole Office Equip- ment Corp., Ocala, Fla.; The Review Co. and Coleman Office Outfitters, Inc., Savannah, Ga.; Lawson Office Supply Co., Greensboro, N. C.; and Raleigh Office Supply Co., Raleigh, N. C. * * * Leo H. Wirtcen, vice president and treasurer of Smith & Butterfield, Evans- ville, Ind., recently noted the 50th anniversary of the day he started with the com- pany as an odd jobs boy. . . . Eocar A. Roserts has retired after 40 years with Demaree Stationery Co., Kansas City, Mo. He remains treasurer and consultant while Joun P. Bryant replaces him as director of printing and telephone sales. ... Frep D. ANGELL and Louis A. Sarptsco have been elected directors at Scrantom’s Book and Stationery Co., Rochester, N. Y. MODERN STATIONER, AUGUST, 1960 Ca or CR K} CRE THE | Captain Kangaroo BACK-TO-SCHOOL promotion for GRAYOLA CRAYONS ‘| 139 GBS-TV stations 3 CRAYON ge ae es ‘ 4 Le ‘ * WW LA MADEINU SA Ff ‘| Basie FOR ns p- BACK-T0-SCHOOL m- th nt CRAYOLA,..the world’s bes! advertised crayons THE CRAYOLA’ MAKERS BINNEY & SMITH 380 Madison Ave., New York 17, N.Y. A\UDLLLB UR Sell the lightweight, precision-built Adler Portable. It gives big machine performance, is distinctively styled and is beautifully finished in two-tone gray. Write: "addo-x inc”,300 Park Ave, New York 22,NY B> Adler Portable =< --- for more details circle 102 on last page 34 NEWS . NSOEA Regional Meetings Continue to Win Praise The new seminar sessions and panel-type programs at the 1960 regional meetings of the National Stationery and Office Equip- | ment Assn. continued to win praise as additional meetings were held throughout the country during May and June. District 10 — Verne S. Peck, Allsteel Office Supply Co., Salt Lake City, Utah, was elected governor, succeeding Al Bachman of Greeley, Colo. New vice governor for the Rocky Mountain district is Eldon R. Cloud, Albuquerque Stationery Co., Albuquer- que, N. M. Jim Woolley of Parker Pen Co. is new president of the Rocky Mountain Travelers Club. (Curly) District 6 — Quintus Fredrickson of Fredrickson’s | | | | | Pictured immediately following Northwest Travelers election are | Berkley Ertl, first vice president; Robert Vater, retiring president; Ed Stivers, second vice president; Bill Carroll, president; W. J. Roche, auditor; Rev. C. H. Berry, chaplain; and Earl Collins, secretary- | treasurer. New Region 7 officers include, left to right, Ed Klinger, director; Stan Taylor, treasurer; Gene Dow, director; Del Deming, governor; R. H. Chase, director; Ned Safford, retiring governor; and Myron Haroldson, director. Office Supplies and Equipment, Aurora, IIl., was elected to sue- ceed Bill Guelzow of Beloit, Wis., as governor. There were 188 full registrations for the meeting at Delavan, Wis., plus 77 ad- ditional registrations for a Sunday afternoon Sellorama at which Great Lakes Travelers displayed their products in 60 table-top exhibits. District 9 — L. W. Tabb, Lake Charles Office Supply, Ine. Lake Charles, La., was elected governor at the Houston meeting to succeed C. W. Chancellor, Jr., Midland, Texas. Charles ©. McDaniel, manufacturers representative, was elected president of the Texas Travelers Club. (Continued on page 36) MODERN STATIONER, AUGUST, 1960 fe: * Me is requ schoo! * Ott clude anima punct * Re 1960 quip- were Salt hman intain iquer- ‘nt of kson’s » are nt; Ed toche, etary- rector; ernor; Myron » suc- e 188 7 ad- which Je-top Inc., eeting es C. nt of 1960 During the back-to-school Se€aSO?»l... Make more dollars of profit by featuring the dictionary students buy * Merriam-Webster’s New Collegiate is required or recommended at all high schools and colleges. * Other “Webster's” do not even in- clude the Latin names for plants and animals and rules for spelling and punctuation, essential for students. * Reader’s Digest, Life, Time, News- MODERN STATIONER, AUGUST, 1960 week, The New Yorker, Atlantic, Harper’s, Saturday Review, and other leading publications are preselling Merriam-Webster’s New Collegiate to your customers as part of the biggest advertising program in dictionary history. ¢ Boost your back-to-school profits (and sales to business concerns) by set- ting up a counter display of Merriam- Webster’s New Collegiate — the dic- tionary that students and business peo- ple buy. There’s nothing like it for turnover, nothing like it for dollars of profit. G. & C. Merriam Company, Springfield 2, Massachusetts. CONCENTRATE ON MERRIAM-WEBSTER AND DISCOVER THE DIFFERENCE IN PROFITS ~~ for more details circle 145 on last page They (2 all of) > write ¢ with AY ite OFFICE-RITER 6%” long desk model: Without cap and clip, any onal barrel prevents rolling. nk colors: Bive, red, Green, black. (Barrel color denotes ink color) #52; Medium Line Pen — 28¢ @ #522: Extra Fine Line Pen — se ea. Compact 1 Dozen Boxes ALL-RITE PEN, INC. HACKENSACK, NEW JERSEY --- for more details circle 104 on last page ee ee ee ee ee ee ee ee ee ee (Continued from page 34) District 7 — Del Deming of Farnham Stationery and Schogl Supply Co., Minneapolis, was elected to succeed Ned Safford of Superior, Wis., as governor. William Carroll, Eberhard-Fabe Pencil Co., was elected president of the Northwest Travelers Club, Other new district officers are: vice governor, William Anderson, Des Moines Stationery Co., Des Moines; secretary, T. Wayne Davis of Latta’s, Waterloo, lowa; and treasurer (re-elected) . Stan. ley Taylor, Gaffaney’s, Fargo, N. D. Directors are E. J. Klinger and Bob Davis for Iowa; Roger Hassinger and Lou Ehrlich for Minnesota; Sid Cohen and Myron Haroldson for North Dakota; Rans Chase and Gene Dow for South Dakota; and Sam Swartz for Wisconsin. A sales rally and product display by the Travelers preceded the convention. District 13 — Total attendance of more than 485 and heayy participation in business sessions was reported at the successful District 13 meeting in the Catskills at Concord Hotel, Kiamesha Lake, N. Y. George M. Reichman, governor, of Mooney’s, Ine, New York, and other regional officers were unanimously re-elected William Lowenthal, A. W. Faber-Castell Co., was elected president of the Metropolitan Travelers Club, succeeding James T. Hurley of Oxford Filing Supply Co. Serving with him are Robert § Meyers of Binney & Smith, first vice president; J. Howard Shoe- maker, Eberhard Faber, second vice president; and Herbert Gray- son, Ace Fastener, re-elected secretary-treasurer. District 3 — Mrs. Mary C. Sutherland, executive vice presi- dent of the Everett Waddey Co., Richmond, Va., became the first woman ever to hold the office of governor in NSOEA’s 55-year history. She was elected to succeed Irving Roth of Philadelphia during the convention at Galen Hall, Wernersville. Pa. First lieutenant governor is Henry Trout of Trenton, N. J., and second lieutenant governor is James F. Bryan of Washington, D. C. Bruce C. Campbell of Havertown, Pa., was named president of the Penn- Mar-Va Travelers Club. Mrs. Sutherland, a grandmother and a widow for 17 years, is also president of the Richmond Stationers Assn. and an officer of the Virginia State Printers Assn. More Than 5,000 Attend 1960 N. Y. Stationery Show More than 5,200 buyers from throughout the country were welcomed at the 14th annual New York Stationery Show in May Exhibilors reported great interest in new items, early planning for fall and Christmas promotions, and a generally healthy buying almosphere. Receiving award for Best Point-of-Sale Presentation at the 1960 New York Stationery Show is E. W. Price, right, Bausch & Lemb Opti- cal Co. Presenting the plaque is Miss Tessie Goldwater, buyer for May Co. and honorary chairman of the show's advisory board. A! left is Bob Carman, show manager. Winners of awards in three categories of the show’s “Good Display Contest” were Shepherd Cards for best overall display: Victrylite Candles for best use of display space; and Bausch & Lomb Optical Co. for best point-of-sale presentation. Honorable mention, in the same categories, went to W. A. Sheaffer Pen Co., Arco Playing Card Co. and Esterbrook Pen Co. Plaques were presented to winners at the annual dinner dance in the grand ballroom of New York’s Statler-Hilton. | Dates for the 1961 market have been announced as May 14-19. MODERN STATIONER, AUGUST, 1960 ihe he et) the Dealer News heavy cessful More new Smith-Corona dealers every month are discovering why... mesha Inc, a ne You’re dollars and cents ahead with a sident a e s me Smith-Corona full-line franchise Shoe- Gray- Make a hardheaded, dollars and cents com- single product in the office equipment field. ‘an parison with any other full-line dealership. Of couree: Suite Ciowes te Sock end termed Sei See how well Smith-Corona stacks up on every a typewriter company ...has been for well elphia important count: over 50 years. As a Smith-Corona full-line a BROADEST LINE OF PRODUCTS — From the dealer, you benefit from this experience. Bruce rugged 3E Electric to the 9-pound Skyriter ADVERTISING AND PROMOTION — Every Penn- portable, Smith-Corona makes the nation’s full-line dealer profits from Smith-Corona’s -— most complete line of typewriters. hard-hitting, well-planned advertising and ® Smith-Corona portables outsell! every other promotion programs. brand, year after year. The full line includes © Portable advertising appears regularly the exclusive Electric Portable, the de luxe full-color, full-page —in Life, Look and The _— Galaxie, the popular Sterling and the light- Saturday Evening Post. All ads show off the Mar weight Skyriter. All portables carry the Good portables in exciting fashion... to make the anning Housekeeping Seal, best-known consumer most of Smith-Corona’s superb styling and buying guarantee in the country. @ In office electrics only Smith-Corona makes both standard-size and compact machines. There’s the big 3E Electric, world’s fastest typewriter, and its compact companion, the Electra 12 (which offers the major advantages of electric typing at half the price). Smith- Corona is now the second-largest seller among electrics and growing fast. @ Smith-Corona office manuals include the fast-selling Secretarial and the economical Pacemaker, America’s lowest-priced, top- quality office typewriter. ® Other Smith-Corona products available to full-line dealers include an easy-to-sell line of adding machines and economy-priced cash reg- isters, plus a full line of supplies. In addition, easy-to-use features. ® Office typewriter advertising spotlights the 3E Electric, Electra 12 and Secretarial all in separate ad campaigns in the leading business magazines. ® Promotion material—everything from direct mail to in-store displays — is always available to every full-line dealer. What’s more, Smith- Corona representatives are ready to help plan and carry out special local promotions. BEST DEAL FOR DEALERS — However you look at it, the Smith-Corona full-line franchise is consistently a money-making proposition for an aggressive typewriter dealer. A Smith- Corona representative will be happy to fill you in on the details. HOW TO FIND OUT MORE — Simply write or > on a number of exciting new Smith-Corona prod- call the nearest Smith-Corona branch office, or yyer for ucts will soon be offered to many full-line write Mr. George F. Burns, Vice-President — ord, At dealers. An outstanding example: the new Sales, Smith-Corona, 701 E. Washington St., “Gell line of copying machines, the fastest-growing Syracuse 1, N. Y. display; ausch & ynorable en Co. "a Is/c/m| SMITH -CORONA DIVISION OF SMITH-CORONA MARCHANT INC y 14-19. - -- for more details circle 161 on last page T, 1960 MODERN STATIONER, AUGUST, 1960 PROMOTIONAL STEEL DESK beautifully streamlined with LINOLEUM TOP Model No. 603 D 60”x30” Mar-resistant, shock-proof Armstrong linoleum top Sturdy construction—18-20 and 22 ga. steel Five easy sliding roller bearing drawers Side-locking follow block on file drawer Brushed aluminum hardware and trim Island base with adjustable glides for perfect leveling Durable oven baked enamel finish in Grey, Olive Green, Mist Green or Desert Tan * Available with Center drawer Lock for file drawer make money and keep it when you sell K«C quality AOD, K&C quality details cut costly servicing, so you keep high initial profits on this fast-moving promotional steel equip- ment. You make more sales—more profit—because K&C Specializes in the modern mass production of high-volume items only. Files, desks, storage cabinets, combination units . . . all are precision made of heavy gauge steel, quality-finished in a choice of colors. Make ... and keep... profits on promotional equipment. Write, wire, phone TODAY for complete catalog & price list. Newspaper mats available. —— Gere. Prop: ICTs CO., INC --- for more details circle 135 on last page B 1007 Greene Ave., Brooklyn 21, N.Y. Phone: HYacinth 1-4510 OVER A DECADE OF QUALITY AND PRECISION IN STEEL EQUIPMENT es * 6 ew 6 Manufacturers Announce Promotions, New Personnel Arnold A. Copeland has been appointed director of sales for LePage’s, Inc., a sub. sidiary of The Papercraft Corp. James Lefebvre, Jr., of Houston has been appointed district representative jp the Southwest for Hoosier Desk Co. O, L Lett, Hoosier sales manager, also an- nounced that the company is doing its first national consumer advertising. J. W. Alsdorf, president of Cory Corp, has announced the appointment of Sol Shulman to the new position of executive vice president of the Autopoint Co. Mr, Shulman will work directly with Jules W, Lederer, Autopoint president. Lit-Ning Products Co. has appointed Joseph C. Strauss sales representative in the metropolitan New York City area. He will make his headquarters at Room 207, 1140 Broadway, New York 1. Carl W. Priesing, vice president, and Hugh A. Craigie, treasurer, have been elected members of the board of directors of Venus Pen and Pencil Corp. Charles E. Robinson, Sr., has been pro- moted to West Coast sales manager of White & Wyckoff Manufacturing Co. Headquartered in San Francisco, he has been on the company’s Western sales staff for the past 20 years. L. Gordon Carney has been appointed sales representative for Acco Products in the Ohio, West Virginia and Kentucky ter- ritories. Kenneth Parker, board chairman of the Parker Pen Co., has retired from the firm after 40 years of active leadership. He is the son of George S. Parker who founded the firm in 1888. Chief executive respon- sibility for the company will be assumed by Bruce M. Jeffris, Parker president. Ken- neth Parker’s son, Daniel, is now executive vice president. The company’s world sales last year reached $40 million and the Parker name is described as one of the four best- known American brand names on the world market. R. Calvin Elliott, former vice president and treasurer of Business Efficiency Aids, has been appointed executive director of the National Machine Accountants Assn. Selah S. Brewster, Jr., president of Peer- less Products, Inc., has been elected to the board of directors of the National Assn. of Photographic Manufacturers, Inc. Morris C. Dobrow, executive secretary of the Writing Paper Manufacturers Assn. has been elected to the board of directors of the New York University Alumni Fed- eration. William B. (Bill) Bohart of St. Louis recently marked his silver anniversary 4 sales representative for the Eberhard Faber Pen and Pencil Co. J. R. Lee has been appointed regional sales manager for Thomas Collators, Inc., to service office and graphic arts equip ment dealers in the east Central and South- west areas. Edward P. Reavey. Jr., has been named retail marketing director of W. A. Sheaffer Pen Co. He joined Sheaffer as a salesman in New York City in 1948. Spokane Safe & Lock Co.. Spokane, Wash., has been named a stocking distrib- (Continued on page 40) MODERN STATIONER, AUGUST, 1960 big p 4 Demc Every Di can be u custome: on the r SECRETAI THE NO Remembe; inted sub- 1 has ve in 0. F » ane ig ils Corp., f Sol cutive Mr. es W. ointed ive in a. He n 207, been rectors n pro- ver of y Co. ie has s staff ointed cts in world esident y Aids, stor of Assn. f Peer- to the | Assn. tary of Assn, irectors ni Fed- _ Louis sary as 1 Faber -egional 8, Inc., equip- South- named Sheaffer ilesman pokane, distrib- 1960 ' big profit in selling MY SN : Pa —Secretary Approved’”’ Every Day” Files Demonstrate the amazing speed and efficiency of the work, mail distribution; systematizes follow-up. Bound in an Every Day File and Fast Sorter and it sells itself. Because it attractive midnight blue leather-like cover, the file is avail- can be used on every desk in every office, every one of your able in three indexes—A-Z; 1-31; and 1-31 and A-Z; also customers can be sold. The Every Day File is the fastest sorter blank. Get all the facts today on how you can sell the profit- on the market. It speeds filing, classifying; organizes desk able ‘‘Secretary Approved'' G/W Every Day File. SECRETARY APPROVED Fanfold Gummed SECRETARY APPROVED Streamliner® SECRETARY APPROVED Fiberlite™® Waste- Folder Labels . . . popular ¢> Desk Tray... . largest basket . . . bought for its appearance, easy for file folders and ® er selling work flow cleaning, life-time every labeling Sy 4 ™ _ dispatcher. durability. Four ‘ need. Z \ 4 harmonizing = [ colors. / / CLIP & MAIL TODAY for free catalog with full information on the complete line of Globe-Wernicke office accessories, Dept. DM-8 GLOBE-WERNICKE sunt RE OCT CET CRE CE ee CONDE :.6 ioe cddeccdddeseebuvss4s nabbed eee THE GLOBE-WERNICKE CO. IN 5. coker 9 ache Saad pacdmee ae a NC N ORWOOD, CINCINNATI 12, OHIO Remember . .. success depends on the strength of your line --- for more details circle 127 on last page Mats 4-5 6 + @ (Continued from page 38) utor and manufacturer’s representative for John D. Brush & Co. H. G. Tough of At- lanta has been appointed to handle the company’s Sentry Safe line in the South Raub & Robinson, Inc., (formerly King- Raub Corp.), 3151 East 12th St., Los Angeles, has been appointed a West Coast distributor for insulated file cabinets made by the Murphy Manufacturing Co Reuben Guberman has been appointed dealer service manager for ABC Business Forms of 777 N. W. 54th St., Miami. The company’s ABC Stock-Sets, a new line of one-time carbon forms, are decribed in a new two-color catalog. Paul H. Adair, who helped found West- ern Manufacturing Co., Aurora, Ill... in 1946, has become president, replacing R R. Bentson who is entering the retail field The Weis Manufacturing Co. has ap- pointed Dan‘el A. Brisk of Syracuse as representative in New York state outside of the NYC metropolitan area, and John B. Dwyer of Boston as representative in the balance of New England. Arthur W. Foster, newly named assistant director of advertising for Parker Pen Co.., will continue to supervise Parker’s domestic sales programs and co-operative advertis- ing program. Theodore R. Combs has been appointed executive vice president and general man- ager of Harter Corp. He also continues as director of sales. John L. Jackson has been named district manager in Alabama, Florida and Georgia for Regna cash registers and adding ma- chines and Joeli safes. A veteran of 30 years in the industry, he will be serving dealers throughout the territory Ralph A. bac kground in the stationery and office Quaglia brings an extensive supply field to his new position as merch- andising and product development man- ager of White & Wyckoff Manufacturing Co Charles J. O'Neill, until recently sales manager for Apsco Products, Inc., has Western Hardware Sales Agency, manufacturer’s joined the stationery division o representatives, with offices and warehouse at 837 Traction Ave., Los Angeles 13, Calif, Leonard F. Gehrig, vice president of Ennis Business Forms, Inc., has been named vice president of the Tag Manufacturers Institute. Byrd T. the newly created post of national field sales manager of Charles Doppelt & Co. Col. Duncan C. Taylor, secretary and a directory of Eberhard Faber, Inc., has been Miller has been appointed to re-elected to the executive committee and board of the U. S. Trademark Assn Charles E. Northwest district manager for the Cham- pion Adding Machine Division of Victor idding Machine Co., with headquarters in Portland, Ore. He will represent the firm to office machine dealers, stationers Lindley has been named and other non-exclusive representatives of the economy Champion line of adding machines. George Moore has been appointed East- ern region sales manager for The Paper Mate Co Russell E. Bates has been appoiuted Midwest regional sales manager by the Milo Harding Co. Working out of Madi- son, Wis., he will help Tempo Stencil Pro- ducts dealers and train their salesmen La Rue G. (Risky) Morris, sales man- ager, and Walter J. Robbie have beep elected vice presidents of the Eaton Pwper Corp. Sherman Bedford, formerly with Esso Standard Oil Co., has been appointed man- ager of the George B. Graff Co. Ernest F. Keller, Atlanta, has been named Southeastern dealer sales supervisor of Ditto, Inc. Micropoint, Inc., has appointed Ted Hel- mer regional sales manager for the three state region of Illinois, Indiana and Wis- consin. William A. Ross has been appointed field representative in the New England area for Oxford Filing Supply Co. John J. Blanck has been named sales training and promotion director for Keuffel & Esser Co. Ernest Rand in metropolitan New York, Ed Boorman in New England and Jule Oakes in the Southeast have been named territorial sales managers to merchandise and integrate the selling of all Replogle products. Expanding sales facilities of Waterman- Bic Pen Corp. have brought the appoint- ments of Frank Cunningham in_ Iilinois; William Meiklejohn in Eastern Pennsylva- nia; Stark and Weisman in the mid-Atlan- tic area; David Scharf Associates in West- ern Pennsylvania; Miller Associates in Michigan; and S. D. Evans Co. in the Up- (Continued on page 42) PACKAGED TO SELL... Since 1896 3 Sold only through ’ recognized wholesalers Si PLYMOUTH RUBBER COMPANY, INC. | CANTON, --- for more details circle 151 on last page MODERN STATIONER, AUGUST, 1960 s os In Car OUTS ited the Jadi- Pro- hlan- been wper Esso inan- been 7 sizing 4ash registers - adding machines - safes a fh > Don’t miss this opportunity of your lifetime! This complete Dealer Wis- BP Line (more than 50 models) of low-priced REGNA cash registers ay: ~ and adding machines spells PROFITS, PROFITS and more P-R-O-F-I-T-S! 4 Stream-lined, jet-age models surpass all expectations of business suff A Aye, @ builders with an eye on tomorrow. Your choice of electric, hand, 10 ' = keys or full keyboard machines. inted gland Y k. a. s <2 ° ° > . Tuk he, 4 Write today for informative literature. jamed indise plogle rman- point- linois; sylva- \ tlan- Wesi- =] in e Up- Move fast _it’s profitable! It’s low-priced! It’s profitable! Mail the coupon—Mail it today— Mail it NOW! JOELI fire-proof FP Oe eae Bi safes of unusually REGNA CASH REGISTERS, INC. unique design, are 175 Fifth Avenue, New York 10, N. Y. covering the globe Gentl ; with tremendous — sales success. Several sizes and models available. Please rush more information on the complete Line of REGNA Cash Registers, REGNA Adding Machines, JOELI Fire-proof Safes, and outline advantages of becoming an independent REGNA-JOELI Dealer. In Canada: Regna Cash Registers of Canada, Ltd. 704 Notre Dame St. W., Montreal, Que. OUTSIDE CONTINENTAL U. S.: Jorgen S. Lien, Box 522, Bergen, Norway ms os eee es ed ee a ae ae a et a ee et et --- for more details circle 153 on last page MODERN STATIONER, AUGUST, 1960 | a re er (Continued from page 40) per Midwest territory. John Burns of Seattle won first prize, a mink stole, in a recent sales contest for re- presentatives of Master Manufacturing Co Ron Sandberg of Minneapolis and Bill House of Denver, both with retail experi- ence in the office supply field, have been appointed district managers for Yawman & Erbe Mfg. Co. Ad Manager Honored Mrs. Peggy Baker, manager, advertising and sales promotion for Ivan Allen Co., Atlanta, has been elected president of the Atlanta Advertising Club. This marks the first instance in the Club’s 5l-year history of a woman being elected to this office. Mrs. Baker, a native of Atlanta, has been associated os with Ivan Allen Co Mrs. P. Baker since 1949. New Desk Line Cited The new 1000 Series desk by The Gen- eral Fireproofing Co. was recently selected by the American Institute of Decorators as an outstanding achievement in the de- sign field. The company received a Cita tion of Merit at the Institute’s 29th an- nual conference. ALL PURPOSE SCISSORS No. 2401 Scissors Assortment. One dozen on a new, smartly redesigned merchan- diser consisting of 9 pairs of 5” and 3 wee of 6”. Heavy gauge forged steel, tifully finished nickel plated. Ideal for school, home, office or workship. Every pair hand ground, inspected and 49¢ and 9¢ RETAIL Greeting Card Box Cited Yankee Artists, Inc., has been awarded first prize for the best designed greeting card package in competition sponsored by Paper Box the National Assn. Manufacturers The winning package was designed to best display the hand-painted effects of the brilliant colors silk screened by a special technique, to show the rich harmonizing colors of the envelopes and the solid three- thickness of the “Silkwood” on which the cards are pro- dimensional imported duced. The tray part of the package is made of heavy cardboard, covered with gold and black paper, with extended edges and cut- away sides. A clear acetate cover is silk screened with price and company name. The third component of the package is a center divider, in a choice of three colors to match the contents SCHOOL SCISSORS No. 2451 Year ‘round Kiddie item! Cash in on this big business with our specially designed “‘blackboard” merchandiser print- ed in red, white, yellow and biack, 24 pair blunt point 4” scissors — forged steel — & fully nickel plated. Haskell Changes Format Of Monthly Trade Memo In an unusual test of its 12-year-olf monthly mailing piece to dealers through out the nation, Haskell of Pittsburgh lag year removed a sample of several hundred plates from the mailing list and sent the plates to the dealers with a letter of e. planation. Dealers vere requested to return the plates to Haskell for reinstatement if they were interested in receiving future mailings, If not interested, they were instructed tg destroy the plate. Such a large percentage of the plates was returned with letters of commendation that the firm not only reinstated their name plates, but also showed renewed interest ig the content as well as the format of the mailing piece. In casting about for a new improved format, Haskell adopted a new “Pop-Up” series, which won new acclaim, Copies of the new series are available to the trade. Dealers who wish their names added to Haskell’s mailing list should write to Haskell, Inc., P.O. Box 5273, Pittsburgh 6, Pa. MONEY MAKING DISPLAYS _ 40% ror . RETAIL Also available on same merchandiser — : ‘ a = ; No. 2413 24 pairs of 4¥2” sharp point Scissors are “must bi te School and Utility Scissors ment for every school child. 0. pairs 0 ” sharp point ; School and utility Scissors. , RETAIL Be sure you cash in on these THE ACME SHEAR COMPANY THE WORLD'S LARGEST MANUFACTURER OF SCISSORS AND two profitable merchan- disers during the back-to- school season. ei a uaranteed by ™ Good Housekeeping * wo, * a) EG ” 45 aovransio OS Colorful, self-selling KLEENCUT merchandis- ers move more scissors at bigger profits because they feature only the most popu- lar sizes at prices everyone can afford. It’s good busi- ness to use these and other eye-catching KLEENCUT displays in your store year around. ORDER FROM YOUR JOBBER OR WRITE BRIDGEPORT 1, CONN SHEARS --- for more details circle 101 on last page MODERN STATIONER, AUGUST, 1960 ilings, ed to ‘S Was 1 that name est in f the 1 new P [AU O DEQ —_— Se 7 Big FREE GOODS Deals! Here’s an example of the big profits you can make from this once-a-year opportunity... 1 new aim, me ‘= 6OVER Plus all this merchandise FREE!!... $28.93 total value names * f ! A e 50% DEAL burgh . | ER prorit) A ? . @ YS 24 doz striped INK-STIKS ly a7 3 ; 30 Micropoint “Fits- Three Ink-Stik ‘N’ Hold- Two Ink-Stik ‘N’ Hold- All” ball pen refills. Holders with 28” gold- ers with dialer balls. Retail 49¢ each. finished chains. Retail Retail $1.19 each. $1.59 each. > Retail Value .... . $150.85 ~ Your Cost....... 74.88 a Your “Back-to-School” profit. ......- $75.97 One dozen giant-ball Laundry Markers. Re- in new SUPER 6 DISPLAY | tail 59¢ each. * ot The other big-profit deals include Micropoint Car- rousels, Ink-Stik ‘N’ Holder displays, and ‘Fits All" Refill displays. ng » © Ask your wholesaler for all the infor- ney ot tun Mation on this big-profit promotion. It Du wnowrsatee) will make your cash registers sing when ne school bells ring! 1Si- ot&2Po, her . UT WIRE, WRITE, PHONE US YOUR ORDER TODAY! ear MICROPOIN T; INC. Sunnyvale, California Creator of Advanced Writing Instruments --- for more details circle 146 on last page MODERN STATIONER, AUGUST, 1960 es 6 6's © 6 © » Wood Furniture Sales Up A four year record toppled when wood office furniture shipments for the first third of 1960 exceeded those for the same period over the last four years by more than 14 percent. Total wood office furniture ship- ments for the period, according to statis tics released by the Wood Office Furniture Institute were 14.3 percent above the same period in 1956, 16.7 percent above 1957, 35.2 percent above the first four months of 1958, and 14.7 percent above shipments in the same period of 1959. A breakdown into desk and chair sales shows that desk sales consistently reflect a slightly higher percentage of the increase. A study of in- dustry reporting services indicates the rise Ww ks Brings you the most "| a GSWay complete line of in sales of wood office furniture will con- tinue steadily through the third quarter, with a slight tapering off in the fourth. New Plants, Warehouses, Display Areas Announced Merchandise deliveries of equipment and supplies will be speeded up for West Coast and Rocky dealers by Globe-Wernicke’s new sales and service center at 2121 Peralta St., Oakland, Calif. Model offices, a design center and “living Mountain area office” furniture displays will enhance the facilities for dealers who wish to invite their customers to the center for final selec- tion of equipment and colors. Kenneth B. Miller, president of Keener Rubber, Inc., Alliance, Ohio, has announced an expansion program to double the size QUALITY CHESS SETS packaging. CHECKER SET CHECKER SET checkers FLORENTINE STUDENTS SET * Model No. 99, retail $3.98 * King Height 32 inches * All Pieces Weighted, Felted FLORENTINE DELUXE SET * Model No. 102, retail $9.25 * King Height 4% inches * All Pieces Weighted, Felted MAGNETIC CHESS & * Model No. 73-M, retail $7.00 * King Height 134 inches * Florentine Design * All Pieces Weighted, Felted STAUNTON JUNIOR SET e Model No. W-1, retail $2.00 * King Height 234, inches STAUNTON CHESS & e Model No. 6, retail $4.00 e 4-Compartment Leatherette Box with both chess & each set is an outstanding value in its price class ... rewards you with fast turnover, good mark-up and real profits! KINGSWAY FLORENTINE CHESS SETS Every piece is a thing of beauty...a joy forever! Each chessman is an authentic reproduction of the original hand carved Florentine chessmen created by 11th and 12th century craftsmen. All are redesigned and so per- fectly matched that they are even more beautiful than the original figures. Each set in attractive eye-buy-appeal FLORENTINE CROWN SET * Model No. 101, retail $7.25 * King Height 41%, inches * All Pieces Weighted, Felted FLORENTINE IMPERIAL SPECIAL SET \ * Model No. 103-S, retail $13.00 * King Height 414, inches * All Pieces Weighted, Felted FLORENTINE MAGNETIC CHESS SET * Model No. 71-M, retail $5.00 * King Height 13, inches * All Pieces Weighted, Feited STAUNTON CHESS SETS each chessman is weighted and felted VARSITY TOURNAMENT CHESS SET * model No. 400, retail $15.00 e King Height 51. inches © Staunton design * Embossed package KINGSWAY CHECKER SET * Model No. 50, retail $2.00 e Actual Crown *'King- Makers"’ Insert on Each Piece STAUNTON CHESS SPECIAL PACK * Model No. 5, retail $3.50 e King Height 2%/, inches KINGSWAY REVOLVING POKER RACKS (without chips) *® Model No. 201, retail $2.98 KINGSWAY Features A Complete Line of CHESS & CHECKER PLAYING BOARDS and TABLES retail $3.00 to $30.00. 849 W. Washington St., Chicago 7, Ill Phone: SEeley 8-0117 --- for more details circle 137 on last page of their factory space and triple produe. tion capacity. The rubber band maker started operations late in 1956 and credits his rapid expansion to the friendly coopera- tion of stationers and a policy of selling only through regular trade channels. Effective use of a dais with canopy focuses attention on featured display at new Oak- land, Calif., sales and service center of Globe-Wernicke Co. A two million dollar engraving plant described as the largest in the world has been completed by National Engraving Co., Birmingham, Ala. The new plant is $00 feet long, two stories high and _ provides 55,000 square feet for the production of engraving stationery. Through its dealers, the company offers free designing, free proofs and free dies. The Evans Specialty Co., Richmond, Va., has acquired the interests of the W. H Ritchie Co. of Philadelphia, makers of the Ritchie Cushion for typewriters and_busi- ness machines. Evans will continue to mar- ket the cushion under the trade name “Sorba-Sound.” Boling Chair Co., Siler City, N. C., re cently awarded a contract for a modern brick, three-story addition to their Plant “A”. The new building will expend pro- duction capacity and improve plant effici- ency. Opening of a Protectall Safe warehouse in Kansas City to serve dealers in seven Midwestern states was announced recently by Edwin H. Mosler, Jr., president of the Mosler Safe Co., of which Protectall is a division. The new facility will serve Mis- souri, Kansas, Iowa, Minnesota, Nebraska and the Dakotas. To better serve its southeastern dealers and their customers, a new branch office and warehouse, Peerless-Southern, Inc., has been established in Atlanta at 1195 Memo- rial Drive S. E. by Peerless Photo Products, Ine. Royal President Dies Phillip M. Zenner, 68, president of Royal McBee Corp. since its formation in 1954, died suddenly June 19 during a Sunday afternoon golf game. A former president of the Office Equipment Manufacturers Institute, he was the son of the founder of The McBee Co., which merged with Royal Typewriter Co. Fortune P. Ryaa, grandson of the Royal founder, has beet elected to succeed Mr. Zenner as president. MODERN STATIONER, AUGUST, 1960 odue- naker redits ypera- elling ocuses Oak- er of plant d has g Co., s 300 ovides on of ealers, . free 1, Va., V. H of the busi- ) mar- name roy a .odern Plant | pro- effici- »house seven cently of the l is a » Mis- braska lealers office C., has Vi emo- »dlucts, Royal 1954, unday »sident ~turers yunder with Ryan, ; been sident. 1960 I —— —— r + i Christmas PROFIT BONANZA Cpeedty magic marker patented GIEFT SETS WANT HEAVIER TRAFFIC THIS CHRISTMAS? Make your store “MAGIC MARKER” Gift and Business Remembrance HEADQUARTERS with a mass display of Speedry Gift Sets. Solves the riddle among grate- ful customers of what to buy anyone... young, old, executive, student, artist, housewife...even for those who have everything else—a Speedry MAGIC MARKER Gift Set will be welcomed. =704 9-CoL ADVERTISING SUPPORT Speedry MAGIC MARKER Gift Sets will be featured in national advertising reaching over 50,000,000 readers. ORDER YOUR STOCK NOW! For Catalog and Price Lists, Write Immediately to: SPEEDRY PRODUCTS, INC. MODERN STATIONER, AUGUST, 1960 DEPT.| MS-21]RICHMOND HILL 18, N.Y. - -- for more details circle 162 on last page ss. ik « 6 + 6 6 we 6 8 Dealer Salesmen Attend Oxford Training School Fifty-five dealer salesmen representing 25 dealers in the New York area attended the spring session of Oxford Filling Supply Company’s Dealer Salesman Training School. Four consecutive weekly sessions were held in May at the Prince George Hotel in New York City because unusually large registration made the class to large for Oxford’s training center. pee Jack Gans, supervisor of Oxford’s New York Training Center, leads discussion during recent session for dealer salesmen. Diplomas signifying completion of the course were awarded to 45 of the participants. The program, directed by Jack Gans, Oxford training supervisor, included a blend of product and sys- tems information with emphasis on successful sales techniques. Presentations featured role-playing, motion pictures, color slides, audio tapes and “live” demonstration material. At the request of many dealers who attended, additional meet- ings were being organized to cover basic product information, indexing and advanced filing systems. This material will be in corporated in Oxford’s fall program. Library Standards Planned A broad program of user standards for the professional lib- rarian was undertaken at the first meeting of the sectional com- mittee for standardization of library supplies and equipment, held at the American Standards Assn. offices at 10 East 40th St., New York, in June. Three subcommittees were set up to work on li- brary steel bookstacks, library furniture including wood shelving and wood and metal furniture, and library supplies. Initial objectives will concern the finishes applied to steel stacks, dimensional standards which would permit interchangea- bility, the dimensions and performance of straight-back wood chairs, and specifications for library catalog cards as to dimen- sions and general durability. Fifteen non-commercial groups and 19 manufacturing com- panies were represented at the first meeting. Arthur King Honored Arthur L. King, recently retired general manager of Ward’s Stationers in Boston, was honored by a group of New England Travelers recently at a luncheon in recognition of his 40-year service to the industry. The group was headed by Joseph P, Sheehan, president of the New England Travelers. Russell Paquet- te served as chairman of the gathering and John B. Dwyer was master of ceremonies. Mr. King was presented a fishing rod and reel, Sales Contest in Progress Prizes for outstanding achievement by Royal McBee distribu- tors, dealers. salesmen and sales managers will include 234 all expense-paid vacations in Mexico, 66 Stereo Hi-Fi sets or color television sets (winner’s choice), and eight new compact Corvair cars. The seven-day trips and other prizes will be awarded each category of Royal sales producers on the basis of achievement as compared with quotas, or on the basis of bonus points. Dealers will compete against others in the same quota group. The sales contest runs through July 31. PAPA FERBER SAYS: ESTEN To THE BEL’ RING! Ferber Pens are packaged on colorful space-saving counter displays —de- signed to motivate fast impulse buying —as well as in attractive commercial shelf boxes! When Papa Ferber rings the back-to-school bell, you can hear the echo of your cash register bell! Every smart merchant knows the sales records Ferber’s famous 25¢ Vu-Riter pen rings up! Another ding-dong seller is the practical Laundry Marker pen! Keep that register bell ringing by selling the entire Ferber Family of fine ball-point pens—volume priced, at extra big profits, from 25¢ to 98¢. yy . / eeee eeeeeeeee ; @eeeee0080 eeeeeeee eeeeeeeee ‘ eeeeeeeee yeeeee . 7 . . J e / NEETLINE ° . Medium j ° . LAUNDRY Point : e MARKER 39¢ . . 29¢ UNIMATIC § + TRIMATIC Superfine 49’er Push- . VU-RITER Retractable with tape set (27 Point Retractable Button ° . f . . 25¢ 29¢ 39¢ Wy 49¢ 49¢ 98¢ ° . . ne eeeeeeeee eeeeeeeee eeeeeeeee eeeeeeeece —— fj @eeeeeeee 4 i] i ai \ PRODUCTS OF FERBER PEN CORP., ENGLEWOOD, NEW JERSEY a= for more details circle 123 on last page LI LIF ever mak tion see i as Si mer Life whic LIT Con GU. Lion, e ie ard’s rland -year h P, juet- ~— and ribu- } all- color rvair each ment -alers sales ATIC Seeeeeeeeeeeeeeeeseee YOUR CUSTOMERS SEE fe im BLT 4 Li y cal RECHARGEABLE FLASHUGHT NEVER NEEDS BATTERIES LIFE LITE° RECHARGEABLE FLASHLIGHTS ON TV ... BUT WILL THEY SEE IT IN YOUR STORE? LIFE LITE, the flashlight that never needs batteries has everything your customers ever wanted in a flashlight! As a result, Life Lites sell just about as fast as we can make them. When you add the extra push of our satura- tion TV spot campaign behind the demand, you can see it’s essential that you place your order for Life Lite as soon as possible and avoid the risk of not having merchandise on hand this Fall. Just check this list of Life Lite plusses:m LIFE LITE is a terrific gift item which accounts for its multiple selling power! g LIFE LITE is handsomely made and packaged in two sizes: Contact your LIFE LITE distributor at once, or write the Super ‘200’ Power Model with 200-yard beam and the Galaxy, a pocket model, conveniently palm sized. LIFE LITE also comes in a motorist package with an auto charge adapter. m# LIFE LITE counter and win- dow displays are specially designed to do the selling job for you! # LIFE LITE TV advertising reaches con- sumers in key markets throughout the nation. g LIFE LITE merchandising aids help make your store the prime local resource for LIFE LITE rechargeable flash- lights. ADD THEM ALL UP AND YOU’LL KNOW IT’S WISE TO ORDER NOW AND ORDER BIG! GULTON INDUSTRIES, INC., Alkaline Battery Division, Dept.MS-8 Metuchen, New Jersey * & 7 RECHARGEABLE FLASHLIGHT - ~~ for more details circle 130 on last page ay S Auto Charge Adapters in a size for each model Galaxy Model Super '200’ Model 47 A we ee a. 3 Le 3 _—* TT = . eet ‘ een = 4 we nee ‘eel Nine rotary stands and three desk stands with a capacity of 293,000 listings are included in this installation of Victor Visible Index Equip. ment by an Oakland, Calif., dealer for an investment sales organ- ization. Ed Barnett, right, receives $100 Savings Bond from Milt Maliniak, VI EWS Los Angeles. The Letterex product manager at Atlas Stationers, bond was in Letterex’s three-millionth box and was awarded to Mr. Barnett for selling the product to 161 new accounts in April. Robert P. Adler, vice president and general manager of Waterman-Bic Pen Corp., pre- sents retirement gift to Frank Garbade, who served the company 55 years, first as an errand boy and most recently as chief in- spector. North®Ame rican a AN aye Inc THE FIRST OF 40 TRUCKLOADS « SLA a OR j INSURANCE co. - MONTPELIER RIBON a a! 7 FE INSU BUSINESS EQUIPMENT inc The first of 40 truckloads of General Fireproofing furniture leaves Ohio factory for installation in Vermont at home office of insurance company. The sale was by Vermont Business Equip- ment, Inc., Montpelier dealer. MODERN STATIONER, AUGUST, 1960 ing pict newly o Henri Cuchet, left, commercial manager of the Hermes Division, Pail- lard S$. A., Switzerland, visits Hans Stauder, executive vice president of Paillard, Inc., of New York, to discuss the office machine market- ing picture in the United States and to map sales strategy for the newly acquired line of Precisa adding machines. 93,000 Equip- organ- Mrs. Peggy Gilbert of Norcross takes Mrs. Laura Belle Marsh of Laurabelle’s Card Shop, Rochester, N.Y., on tour of ‘Far Away Places’’ exhibit which introduced new line of cards with travel theme. e The oriental bridge crossed a real lily pond in the card company’s Madison Avenue executive offices. ° NEWS tong fed Dick Van Dyke, left, Broadway star, hands Alfred Magid, director of advertising and sales promotion for Eagle Pencil Co., one of the winning envelopes he picked in Eagle's national Mirado-Verithin contest. First prize of $2,500 in cash and a week in Las Vegas went to the winning customer, his dealer and the dealer salesman. The top winners were a Los Angeles customer, his dealer salesman J. Warren, and Grimes — Stassforth Stationery Co. Dana C. Huntington, left, president of Dennison Manufacturing Co., lation receives a bronze Oscar-of-Industry for the best annual report in Equip- the Paper Products Industry from Richard J. Anderson, editor and Publisher of “Financial World.” MODERN STATIONER, AUGUST, 1960 NEW GIFT WRAP FOIL TRIO FOUR ROLL BOXES ROLL BOXES GIFT WRAP ROLLS IN CORNER WINDOW CUTTER BOXES TISSUE FOLDS IN WHITE OR COLORS PLAIN OR PRINTED SINGLE ROLL GIFT WRAPS -—_—ooOo ny ie Sell those coo! ». : Tuttle Xmas Gift Wraps, 2 \ MaN= theyre lite | . trom PROF[Tville! /¢ =~ # — GIFT WRAP PACKET FOLDS IN PAPER OR TISSUE - Dig these 4 ““Money- Making” CHRISTMAS ’ TABLE SETTINGS! i Tuttle Tableware Ensembles in gay and exciting Holiday patterns for Christmas parties, family get-togethers and other Yule- tide gatherings feature heavy wet-strength Table Covers, Luncheon and Cocktail Napkins, Plates and handle Cups. Man O’Man what a line! Matched Ensembles for other ‘Special Event’ days dig you a mean PROFIT DAILY thru-out the year. Spark up your holiday AorTe store wrapping with gay, colorful Tuttle Counter Rolls, Sheets airs apen Goods Write for samples. TUTTLE PRESS COMPANY APPLETON © WISCONSIN Paper Specialties you waxt from “me NEW YORK: 1123 Broadway Phone: ORegon 5-8590 CHICAGO: 20 North Wacker Drive Phone: CEntral 6-7013 - -- for more details circle 164 on last page NEW PRODUCTS. . . (Continued from page 12) Box File 9 Amberg File and Index Co. has announced a new No. 990 Box File, made of sturdy binder’s board and covered with black leatherette with gold trim, suitable for placement in NEW PR‘ offices where appearance is of impor- tance. The file has a hinged front flap and lid, and fastens with a sturdy, gold-finished luggage-type clasp. Indexes are medium weight file folder manila, alphabetized into the 17 most commonly utilized divi- 3} « sions. They are held in place by a strong, gold-finished center index rod holder, reinforced top and bottom. up by the 1 basis, Cal sheets of 3: Fluorescent Gift Wrap 10 Fluorescent paper for Chirist- mas or everyday gift wrapping has been introduced by the Mem- phis Converting Co. ‘“Fire-Glo” gift wrap uses the some brilliant colors currently seen on_ bill Executive { new has been ‘ General Fi tified as boards and merchandising dis- s the new Mode-Mak by 40” re the desk appeara nee plays. It comes in_ individual color rolls or a combination box of four colors; green, red, char- treuse and blue. Twelve bril- liantly colored Christmas _ tree ornaments are printed on the back of the “Fire-Glo” box. A sug- steel const gested retail price of $1.98 is set for the boxes. Individual acetate- trim. wrapped rolls have a suggested retail price of 79 cents. pattern ac $1 Cartr Folding Table Legs VW A new folding leg mechanism per- mits any top to be transformed into a sturdy folding table by simply at- taching the leg unit. The customer simply screws two strap hinges to the under side of their top and the table is complete, with no springs or clips. Details are available from Business & Institutional Furniture, Inc., 2218 N. Third St., Milwaukee 12, Wis. Gift Wrapping Mailing Kit 12 A complete deluxe gift wrapping and mailing kit is offered by the Magne! Memphis Converting Co. in its 1960 The b Cleo line. The “Mastercraft En- tie tab semble” includes ten rolls of em- clerk has bossed, printed and sequined foils gfe and printed gift wrappings, and a Tab. It supply of other items for sealing basic i mailing. Mailing kit items include 50 cards s tags and seals, four packages of ribbon, four sheets of heavyweight kraft paper for mailing, and parcel post labels. Also included are 20 sheets of white tissue and a roll of gold cellophane paper. The systems to the e exclusive four-and-a-half pound kit is an $8.02 retail value designed to permits sell for $5. filing o Tab Cal Student Scrapbook 13 nang Atlantic Binders Corp. offers a > agi new leenage-humor scrapbook album, — - a blend of teenage appeal and adult monty any poi stantly, moval. humor for ages from teens to col- lege. Containing 30 grey pages for photos, scraps, tickets and programs, the 10” by 18” album is ivory in color with designs in black. Indivi- dually boxed, the HIS3P is $16.20 per dozen. is demo A color princip! ciency 50 MODERN STATIONER, AUGUST, 1960 MODER ‘enter 10 hrist- pping Mem- -Glo” lliant bill- dis- idual 1 box char- bril- tree sug- etate- ih 12 pping - the 1960 En- em- foils nd a ~aling de 50 eight 1 are The d to 1960 wEW PRODUCTS... . . 2. © © © © « « To answer the demand for a fast and economical method of’ label-ad- dressing both large and small mail- ings, Eureka Specialty Printing Co. has introduced the Diamond Mail Aid System which automatically ap- tc Label Addressing System 14 2 plies gummed labels to envelopes, cards and other flat direct-mail mat- ter. The system employs a new Mail Aid Applicator, a compact table-top machine, in conjunction with Eure- ka’s sheet or roll labels in a new style with diamond-shaped holes in the perforation line to permit pick- up by the machine. The applicator, available on a monthly rental basis, can handle up to 13,000 pieces per hour. Labels come in sheets of 33 or rolls of 10,000. Executive Desk 15 { new 80” executive desk has been announced by The General Fireproofing Co. Iden- tified as the N1780-F, this is the newest addition to the Mode-Maker line. The 80” by 40” rectangular top gives the desk a very distinctive appearance. A new back insert panel of aluminum with slotted pattern adds charm and function to its design. The desk is of steel construction with anodized aluminum pedestal supports and trim. $1 Cartridge Pen 16 The W. A. Sheaffer Pen Com- pany’s recently formed Popular Price division is moving into the “mass, impulse market” with a $1 cartridge fountain pen, lowest- priced Sheaffer Pen in history. The new pen, called Sheaffer's Special Cartridge Pen, is bubble- packed on a colorful 4” by 7” card, together with two free Skrip cartridges. Pen barrels come in clear, as well as translucent red, blue and green, featuring visible ink supply. A choice of fine or medium points is offered. Magnetic Tab Cards The bottleneck in automa- tic tab systems — the file clerk has been overcome by a new visible tab card, Magne- Tab. It is said to be the first basic improvement in tab cards since automatic tab systems were made available to the commercial market. An exclusive patented feature permits faster finding and filing of tab cards. Magne- Tab cards have a permanent built-in magnetic action which causes the cards to repel each other at the touch of a finger. Twenty or more cards fan out automatically in the file trays at any point of reference, exposing the top edges of all 20 cards in- slantly, with sufficient space between each for quick, easy re- moval. The remarkable ease of filing or finding Magne-Tab cards is demonstrated by the model in the photo shown wearing mittens A colorful circular, which graphically demonstrates the magnetic principle is available from Magne-Tab Division, Business Effi- treney Aids, Ine., 8114 N. Lawndale, Skokie, Il. MODERN STATIONER, AUGUST, 1960 31 PIKE “BETTER MOISTENER’”’ will sell faster than ever NOW the always popular, always fast-selling Pike “Bet- ter Moistener” has been color-restyled to fit every office decor—repriced to fit every office budget! The durable, sturdy STEEL cover your customers like so well now comes in bronze, satin silver, or jet black finish. Porcelain bases are finished in tan beige, office grey or black. Cast iron bases in wrinkle grey or wrinkle black. ALL COVERS INTERCHANGEABLE WITH ALL BASES-for striking duotone color combinations! The new Pike line retains all the features that have built repeat sales for 30 years in every type of office. Features like fast, clean moistening of envelopes, stamps, labels. Non-tip bases. Non-scratch feet. 3 inch adjustable brush. You can offer your customers all these time-proved advantages, PLUS “Better Moistener’s” beautiful new color styling, at these amazingly low new prices MODEL 3-C Cast Iron Base NOW ONLY $4.50 MODEL 3-A Porcelain Base NOW ONLY $3.9 5 Get the complete new Pike “Better Moistener’’ story today from your distributor or write — a . = PIKE E. W. PIKE & CO., INC. 577 PENNA. AVENUE, ELIZABETH, N. J. Elizabeth 2-0630 LS atelalthiclaatia-a Meh Pike ‘'BETTER MOISTENER"’ for 30 years --- for more details circle 149 on last page Sell more ChristmasCards with QUICK SERVICE IMPRINTING You can RENT a KINGSLEY for 21¢ a day With a Kingsley Machine you can imprint these gift items right in your own Store! Cc < ’ This “On-the-Spot” service promotes extra gift sales...and brings in new customers who can’t get quick service imprinting elsewhere. Write for a free copy of “Ideas for Mono- grammed Sales Promotions; and complete in- formation on our Rental Plan (only 21¢ a day). uitedb KINGSLEY b= T-}e Met laltl—Tal-F Ee alel ib A celel- mec - meer liilelaall\ -~-- for more details circle 136 on last page NEW PRODUCTS . Jewish Greeting Cards 18 Sholom Greeting Card Co., 150 Lafayette St., New York 13, has announced a new line of Bar-Mitzvah, Bas-Mitzvah Hanukkah cards. These cards, all art reproduc- tion by renowned Jewish art- and new ists are printed on quality parchment paper and com- ; the Sholom of Be Jewish New Year, Passover and Everyday cards. Sholom Greet. ing Card Co. is a comparatively new firm in the greeting can field. Its founder, Art Gruskin, felt that there was a definite need for a quality line of Jewish greeting cards. As an additional fea ture each card lists the title of the painting, artist’s name and brief commentary on the back. The Sholom line includes a num. plement line ber of popular bond-holders and money-holders. Samples are available upon request. New Social Stationery Lines 19 “Celeste,” of new one of a number lines introduced this year by White & Wyckoff Manufacturing Co., is de scribed as the answer to what every woman wants in social Featuring cockle finish writing sheets and de corated lined envelopes, the line is available in $3, $4 or $5 sizes, all in lace covered boxes on day-glo cover stock with black velvet ribbon corner ties Also new at White & Wyckoff is a five-item Mamselle line, rang- ing from thank-you notes for $1 to a full set of fashionable writing paper for $2.50. This line is boxed in shocking pink on while with accents of black. A new 100 percent Rag Line, consisting of five numbers to sell from $1 to $2, is packed in a combination black. The company’s 15-year-old Madeira line has been repackaged in a $5 king-size box of initialed writing paper. stationery. of gold and Gift Wrap Floor Displays 20 Five colorful floor displays high- light the 1960 Christmas Line be- ing offered by Dennison Manufac- The retail value of these displays from $67.90. The largest of called the “Super It is topped by a card three merchandise. One shelf of Christmas ribbon at 49c and 59c retail. Another shelf shows tissue in cutter-edge boxes, curling ribbon and seal-card-and-tag assortments. The et tire shelf of the “Merchandiser” is filled with three-roll packages of paper and foil gift wrap as well as cutter-edge boxes. turing Co. merchandise $397.13 to these ranges units is Merchandiser.” lithographed banks of displays and has rolls bottom Key Punch Desk 21 Latest addition to the line of data processing accessory equipment de- veloped and produced by Diebold, Inc., is a Key Punch Desk. Built on a true modular principle, the Diebold Key Punch Desk per- mits users to pre-determine the kind arrangements desired the Key Punch Desk for present needs and, in addition, provides built-in flexibility that makes it easy to change storage new of storage within arrangements as requirements change. Three different drawer sizes are available. Individual drawer units lock firmly together without special tools or equipment and can be just as easily ul locked when desired. 52 MODERN STATIONER, AUGUST, 1960 La Oy Combina Pat Pre additional hat inclu phone tim mechanica! specifically he Wall bracket tl where to | ng a call. able with the base « MODERI wew PRODUCTS. . . - © + «© © « Portable Adding Machine 54 \ new, seven column portable adding machine has been placed on the inarket by R. C. Allen Business Machines, Inc. Named the Model 77, it offers direct subtraction and a Desk Set 22 Waterman-Bic Pen Corp. has announced a “Back-To-School” plan for 1960 that offers special leals and displays. One feature of the program is a “Park Ave- nue” set. This “three-in-one” , : heak ollie &: Watt Nite Bik space-up io tear-off blade on total are other standard features which are incorporated. The machine also has a correction key, repeat key and a subtract key that prints in red with a minus symbol. To increase operator efficiency, the Model 77 features an 99,999.00 listing and totaling capac- ity. Visible answer dials to show ac- tumulated total, an automatic sprinted clear signal, and automatic Set—complete with a Waterman cartridge-filled pen, ceramic base, a Waterman pocket C. F. Pen, Greet plus eight Waterman cartridges even-odd key formation (odd numbered keys are extra concaved) I - « € « — . . ° ° r ¢ at a ‘toudal price of $5.95 re for faster, easier touch identification > cand at a s ‘ $5.9: ’ e need tail. The entire unit is packaged al fea. in a gift box which converts into Phone Stand 25 and a a counter and window display A new product called “Phone num- with printed back card. The Booth Jr.” places all phoning needs “Safe “Back-To-School” program also at fingertip convenience. It features includes a novel incentive feature a versatile phone rest or note holder, whereby retailer and distributor handy phone book or file compart- salesmen can earn premiums ment and buili-in pen-pencil holders 19 Made of heavy, break resistant, styrene, plastic, Phone Booth jr. is available in white, black, grey and beige. It is priced at $2.49 by Valley Bolt Co., Davenport, Towa. Combination Phone Accessory 23 Pat Products has introduced an umber 1 this yckoff additional version of the Wall Memo : ; de- hat includes a three-minute tele- Glossy Christmas Cards 26 » what phone timer, and a chained-in-place Napoleon Prints has published social mechanical dialer pencil. Designed 1 more than a hundred new Christ- cockle specifically for use with wall phones, mas cards, most of them on chro- id de- the Wall Memo features a_ wire f mecoat using glossy inks. Done s, the bracket that solves the problem of t with a studio flavor, all in good $4 or where to hang the phone while hold- 3 : taste, the various designs incor- rvered ng a call. The Timer is also avail- te, } porate decorative, modern and r ties able with a Phone Pad that clips to humorous touches. The window- rang- the base of a desk-top phone. boxed cards retails at 10, 15 and 25 cents. vriting a ———— . = — ree eran eens white sisting nation . has eg mn per. . oa : eas . ee * 1e ef- ee-roll boxes. 21 f data it de- ...when you sell Listo, the — marking pencil that writes on glass, cg metal, cellophane— anything! No wonder : pt it’s America’s best-selling marking pencil! . kent Make Listo a best-seller for you...and build esired "e's repeat sales with Listo refills in 6 flash colors. lition, Gh wae) a Refills are FRI lrawer available in Messe? | vether ara LISTO PENCIL CORPORATION, ALAMEDA, CALIF. As advertised in ii POST - -- for more details circle 140 on last page 6 flash colors. y un 1960 MODERN STATIONER, AUGUST, 1960 © ADDRESSING LABELS © INDEX STRIPS 6°° AND 12°° © LOOSE LEAF REINFORCEMENTS e FANFOLD LABELS SAMPLES ON REQUEST THE WARSHAW MANUFACTURING CO., INC. ONE OF AMERICA'S LARGEST MANUFACTURERS OF FILE FOLDERS AND ALLIED PRODUCTS 1 MAIN STREET e BROOKLYN 1, N.Y --- for more details circle 168 on last page NEW PRODUCTS. . . . «© « « Plastic Scales Two new sturdy plastic fog bevel scales for the architect ap engineer have been introduced fy The C-Thru Ruler Co. Boh scales are light weight, hand for desk or pocket use, and hate four beveled white edges. Beh are packed in attractive ving cases. The Architects’ Scale fe tures graduations in fractions of an inch to the foot; open dividel divisions before zero full divided; scale graduations of \, 4% 1, %, 4, 142, 3-inches equal 1 foot. The Engineers’ Scale featurs graduations in decimal poinis to the inch; full divided throughout 16 and 50, 30 and 40 parts to the inch. Book Display Rack A counter display is offered with Random House books in the new paperboard series, “How to Help Your Child in Reading, Writing and Arithmetic.” The brass rack, with blue and yellow signs, is supplied free with an assortment of 64 books, eight of each grade. The book-filled rack takes up 18 inches of counter space and costs $38.40. The books are prepriced to retail at $1. Gift-type Writing Paper 29 A new Highland Ensemble of gift. type writing paper by Eaton Pape Corp. is in a festive hinged cabinet with golden coin dot motif. The letter and note combination, in white, retails for $3. Also new in Eaton’s fall and holiday collection are Skyline Letters in rich white vellum which is printed, in panel effect, with a horizontal fine line pattern to retail at $1.59; and Vene zia, with antique Venetian fabric designs in color on the metallic envelope linings. The latter retails for $1.79. Cartridge Pen 30 ae Venus has added a high-style, hanes: smooth-writing Cartridge Foun- ee tain Pen with Sheaffer’s Skrip Ink Cartridges to its pen line, and is promoting it by distribut- ing merchandisers to stimulate point-of-purchase sales. Luxury- styled in assorted colors (slim plastic barrel with bright chrome- finished metal cap and clip), the new easy-to-load Venus Cartridge Fountain Pen is individually carded in eye-catching blister package with three cartridges for retail at $1.29. The new pen features the Venus patented hooded point with temp-alloy tip for instant starting and smoother writing Personal Vauit 31 Low-cost protection for cash, bonds, important documents and other valuables in offices and homes is offered by a new combination- lock vault manufactured by K& Metal Products Co., Brooklyn, N. Y. Promotionally-priced for profitable markups, the generous-sized vault measures 16” by 12” by 7%” high, and weighs 35 pounds. Made of heavy gauge fur- niture steel, electrically welded throughout, it is equipped with two strong handles on the sides and an all-around asbestos lining. 54 MODERN STATIONER, AUGUST, 1960 Ball Pen | Micropoi NEW PR' Utility Car as if rr. [ r chandiser, | designed ¢ where thet traffic, sue stationery nancial ar shopping ¢ of Ink-Stil measures 2 high. Ret. what point Personal Typewri' A new to reduce and, thet resulting finger fat a” cor wa ” waffle de a suction proof. H noise anc the type 1708 S. manual { at $4.95 modates ing alig: auto lift action \ hew sty includes MODER: NEW PRODUCTS . Utility Cart Ball Pen Display 32 A newly designed cart for gen- eral office end library use has been announced by Bay Prod- ucts. A special “postless” con- struction has been used so that the entire shelf working area is clear. This allows free movement of any material on or off the shelves without becoming caught behind post or shelf flanges There are no bolts or nuts ex- posed. Recessed tubular handle provides full control in conjunc- tion with 5” easy-roll rubber tread casters furnished. 33 Micropoint’s newest counter mer- chandiser, “The Colossal Display,” is designed especially for installation where there is heavy pen-customer traffic, such as college bookstores, stationery stores in business and fi- nancial areas and large self-service shopping centers. It holds 20 drums of Ink-Stiks and 6 dozen refills. It measures 23” deep, 23” wide and 20” Personalizing Pencil coroner what point styles, which colors, high. Retailers can specify exactly how they want it packed — what pen sizes. 34 Venus Pen and Pencil Corp offers a simple but ingenious means of personalizing the com- mon lead pencil—a write-in pan- el on which an individual’s name, club, school or a very brief mes- sage can be inscribed with ball pen or pencil. Called the Venus Autograph 735, a dozen pencils in assorted colors are cellophane- packed in point-of-sale merchan- diser to retail for 47 cents. dually 1708 S. State St., Chicago 16, IIL, in six colors. es for ooded riting modates adding machines and other office machines. Typewriter Pad A new typewriler pad is designed to reduce both noise and vibration and, thereby, reduce typist errors resulting from noise fatigue and finger fatigue. The pad consists of \” corrugated rubber top wedded wa *” a sponge rubber base. The waffle design of the base provides a suction grip which makes it slip proof. Hundreds of springy air pockets in the base deaden the noise and also serve as shock absorbers which prolong the life of the typewriter. The pad is available from Ace Lite Step Co., The pad for manual typewriters is priced at $2.75 and for electric typewriters at $4.95. A pad is also available at $4.50 in a size that accoim- Paper Trimmers A paper trimmer that needs no adjustment, and also makes cutting quicker, easier and curate, has been developed by Mil- ton Bradley Co., a company whose founder invented 36 uniformly ac- first mechan- itis easy to sella HERCULES’ INSULATED FILE = As If, first, you explain to your customer that his most important records able records his irreplace- should not be kept in non-in- sulated files because non-insulated files in- variably function as incinerators when a fire strikes. andi if, second, you emphasize that 43 out of 100 firms losing their records in a fire never reopen. andi if, finally, you merely explain that Hercules insulated files are built and insu- lated like a safe and have such excellent features as: time-tested Thermo-Cel insulation inner steel lining Stainless steel handle controlling 2 spring-loaded latch bolts signal lock: when red, indicates a drawer not locked heavy duty roller bearing drawer suspension Write for our new catalog featuring our complete line of letter, legal and ledger files. MEILINK STEEL SAFE COMPANY - TOLEDO 6G, O. IN CANADA: VICTOR ADDING MACHINE CO. (CANADA) LTD., GALT, ONT., DISTRIBUTORS MODERN STATIONER, AUGUST, 1960 ical paper cutter in 1881. In addi- tion to eliminating need for adjust- ing alignment of the paper trimmer, the new units feature a new with auto lift safety knife propelled by a compression spring with gentle action which replaces the conventional torsion type spring, and a new style cutting blade. The Milton Bradley paper trimmer line includes seven new models retailing from $6.50 to 863. EILIN Producers of the most complete line of insulated products: A, B and C label safes, insulated files, money chests, vault doors, home VAULTS®—as well as busi- ness machine and typewriter stands. - --for more details circle 143 on last page For the best Christmas business in your sy —_ - history .. . a breathtaking array of Christ- mas greetings. There’s the perfect card for every customer, beautifully displayed in NU-ART DELUXE, CONTEMPORA, ETCHCRAFT and NATIVITY-ART albums ...and this year you'll also be able to capture a big share of the profitable com- mercial and professional market through Nu-Art’s tasteful OPEN FOR BUSINESS album. The Kruse Bypirit ef Ohristrmas is. NATIVITY-ART MU-ART ENGRAVING COMPANY ho wondek all Cue, CHL On Nhat UL IO6O | \FIVE GREAT NEW ALBUMS FROM NU-ART! 1900) Write for complete information. Dept. C NU-ART ENGRAVING COMPANY 5823 N. Ravenswood Ave., Chicago 26, Illinois --- for more details circle 148 on last page When your customers look through a Bal Rectangular Reader... you're looking at easy profits ! race 400 PRICE MOST POPULAR READER TODAY! High quality...that’s what has made Bausch & Lomb Rectangular Readers the most popular reader on today’s market! Surveys of dealer sales in the past year point up that 75% of all magnifiers sold in the United States bear the distinguished B & L trade-mark. The leader in the field is you? profit leader. Set up a Bausch & Lomb Rectangular Reader Display and watch impulse sales mushroom. Once a customer picks up a B&L Rectangular Reader and examines it...the sale’s made. It’s that easy! Your B &L salesman can show you proof from other dealers. Ask him. Bausch & Lomb Incorporated, Rochester, New York. BAUSCH 6 LOMB Makers of: Balomatic Projectors e CinemaScope Lenses e Ray-Ban Sun Glasses Binoculars e Microscopes e Quality Eyewear e Rifle Sights e Scientific Instruments - - - for more details circle 110 on last page 56 MODERN STATIONER, AUGUST, 1960 NEW PR vented top | back, provir source of li; visible. Th since air is The “Loove retail. Ma Electric Cc General nounced pl: duction of ; lating macl agreement which mak GBC affilia collator is weighs only collated set The machi as 1,800 col eral Bindin system — — now ma office mate! by the dup FEA AND Every offi can prov VICTOR | customer: approprie equipmen Double mation a devices — frames a) of second MODERN ST, ns .— + « © © © © 6 » Desk Lamp 37 A new Cannon “Loover-Lite” Desk Lamp is said to provide a new type of restful reflected light, acomplished through an “up” light in addition to its regu- lar down light. The combination of the two light sources is reported to increase eye comfort ; ; and lessen eye strain. A_ special vented top opening in the shade permits the light to filier up and back, providing a soft glow on walls, pictures and ceiling. The source of light itself which comes from a regular type bulb is not visible. The top vent is also reported to result in a cooler light since air is drawn up through shade and out through the vent The “Loover-Lite” is available in four models beginning at $9.95 retail. Manufacturer is Cannon Products, Inc., Elwood, Indiana Electric Collator 38 General Binding Corp. has an- nounced plans for immediate intro- duction of a new line of electric col- lating machines after concluding an agreement with Collamatic Corp. which makes the latter company a GBC affiliate. The electric desk-top collator is a portable machine that weighs only 25 pounds and delivers collated sets of pages automatically. The machine can deliver as many as 1,800 collated sets per hour. Gen- eral Binding’s integrated paperwork system — duplicating, collating, punching, binding and laminating — now makes it possible to produce a completely bound book of office material only 15 seconds after the pages have been run off by the duplicating machine. Conference Recorder 39 \ new Geloso Recorde Model G-258, is designed to be used for conference work in the office or anywhere. The three-speed unit offers high-fidelity lor both speech and musi and = weighs 1244 pounds. Other features in- clude eight-hour endlessly _ re- usable standard magnetic dual-track tape on standard 5” reel, pre- cision tape counter, recording level indicator; output jack for ear- phones that automatically cuts off speaker; fast-forward control; input-output volume controls; effortless jam-proof push-button operation; built-in dust cover; and a complete line of accessories. List price is $199.95. A new 6'4-pound Geloso office model with a two-hour tape retails for $179.95 through franchised dealers Adhesive Bows 40 Stick-on bows for gift wrapping are being produced by Ben- Mont Papers, Inc. The bows come in six different assortments for both Everyday and Christmas selling. Crush resistant and of uniform shape, size and appearance, the bows are mounted on udhesive-coated discs which, when moistened, will stick bows securely to the gift wrapped package. The bows are prepriced, and special sales aids are available. Assortments are made up in various colors and sizes retailing at from 10¢ to 29¢ each. Ben- Mont also offers its full line of gift wrap supplies in six new floorstands ranging from $689.34 to $89.32 in retail value. New Size Paper Cutter 41 A 32 size “Kutrimmer,” combination paper cutter and trim- mer, has been added to the regular line and is now available in both a table and floor model, it was announced by Michael Lith Sales Corp. The new, larger model is built heavier and can cut stronger materials, such as linoleum and very heavy board. A unique hand clamp or foot treadle insures precision cutting of novelty stock like photos and photo negatives, carbon paper, foils, rubber, felt, thin plywood, leather, fabrics, and thin soft metal. “Kutrimmer” is sold now in four sizes: 1434", 22”, 28” and 32”. FEATURE SPEED OF REFERENCE AnD SELL VICTOR REFERENCE EQUIPMENT Every office—every business has a list of some kind that can provide information faster if it’s maintained on VICTOR Reference equipment. Whatever the lists your customers have, you'll find that you can recommend an appropriate type of VICTOR Tube or Card Reference equipment that will save your customers’ time and money. Double Face Tube or Card Frames with all the infor- mation are securely held by any of four types of holding devices—each of which is designed for a specific use. All frames are easily inserted, moved or removed in a matter of seconds. Colorful signal control may also be used. Oue33)° ces’ Rotary Stand Desk Stand For complete detailed information, ask your Victor Salesman or write to: MODERN STATIONER, AUGUST, 1960 RECOMMEND ANY OF THESE HOLDING DEVICES FOR VICTOR VISIBLE TUBE OR CARD FRAMES Rotary Stand—A central column around which suspended frames revolve easily and can be turned to any angle. Desk Stand—A sturdy base and upright stand on which frames may be turned back and forth like the pages of a book. Wall Bracket— A substantial bracket which may be fastened to the wall. Ideal for listings which are referred to by many. Switchboard Bracket—A bracket holding suspended frames which can be conveniently mounted on any busy switchboard. Wall Bracket Switchboard Bracket Remington Fland OIVISiOM OF SPERRY Rano RPORATION 315 PARK AVENUE SOUTH. NEW YORK 10. N71 --- for more details circle 167 on last page Service costs eating up your profits? Sell precision-built, trouble-free VICTOR CHAMPION ADDING MACHI} 10-key and full keyboard A 42-year reputation for keeping out of repair shops. Victor’s sound design and precision engi- neering assutes years of dependable performance. Bonus features: complete line of 18 models—10-key and full keyboard. Electric and hand operated. Direct subtraction. 9-column totaling. Adders as low as $99.00 Sell Victor—Sell with confidence! VICTOR ADDING MACHINE CO. Chicago 18, III. Victor Adding Machine Co., Dept. MS-860 3900 N. Rockwell St. Chicago 18, Illinois Tell me more about how Victor Champions can build my adding machine profits. Dealer Name___ ae City eee Resale Number lichen eriaginntbdeneapemiemeumemnsemnans cnaememente --- for more details circle 166 on last page 58 NEW PRODUCTS . . . 2. 1. s+ 6 6 0 om Measuring Tape 42 A new, push button ratchet action automatic measuring tape is being marketed by Flash Manufacturing Co. The tape measure in a gold tone brass plated zinc case, a push of the the tape to slide back into the cage merely requires Available in 6, 8, placeable 10 and 12 foot sizes, each Flash tape is me and is printed with numbers in two colors to facilitate An adjustable tip is attached to the tape end for accuracy with inside as well as outside measurement. Pack are priced from $1.80 easy measuring. aged in display boxes of six each, the tapes to $2.60 Bridge Tallies 43 A new assortment “R” of Heines Publishing Co. bridge with a free revolving display mer- chandiser. The self-service unit holds 162 sets of Two-Way tables and tallies comes tallies for two 36 sets for three tables, retailing at 30 and 45 cents a set. Total selling price is $64.80. Dealer cost is $32.40. The circular rack is 19 inches high and 13 inches wide. Hand Cleaner 44 A new, dye-neutralizing hand cleaner for removing all types of duplicating ink and dye stains has been announced by Amodex Products, Inc. The stain remoy- er and hand cleaner, called Amo- dex, is especially formulated to quickly and effectively remove a wide variety of stains acquired by workers using duplicating ma other office equip- ment. The new cleaner contains chines and a special neutralizing agent which causes dye stains to disappear as soon as it is rubbed into the hands. The non-irritating creamy liquid is packaged in a plastic squeeze bottle which dispenses a few drops at a time. Dealers inquiries are invited. Desk Organizer 45 Posting Equipment Corp. of Buf- falo, N. Y., of a new desk organizer named the Tilt-O-Rack. This organizer offers greater visibility from both sides to announces production provide the user an “easy working” desk. It speeds filing as material is quickly dropped into proper position. Refiling is organizer automatically stays opea at point of reference. The ad- justable tilt plate dividers have a patented “lock in” feature that eliminates the customary lock rod and permits plates to be quickly simplified because the removed or reinserted to avoid crowding. Motorized Display Tool 46 A new “Roto Pole” revolving dis play upright by Reflector Hardware Corp. is an all-metal, floor-to-ceiling, spring-loaded upright that revolves at 1 rpm to give 360 degrees of dix play visibility. Slots on two sides al 1” vertical intervals accommodate 4 wide range of brackets and other a cessories. Stock lengths will fit ceit » ing heights varying from 714 to 132 a> feet, or the unit can be cut to si It is shipped complete with motor ized base and AC line cord. MODERN STATIONER, AUGUST, 1 thumb for NEW PRC Name Plat A new nal top, counter use is made It is a tran with three 14” across lengths are face feature have three | informationa “Closed,” et written or hesive tabs loa desk toy Desk Attar place. Adju against top 24” wide, 1 Adhesive | Marglo, ‘Namestix” “Mylar” na sensitive ¢ Namestix ri all die-cut tarnishable Each name in sealed | retail at 29 MODERN § ion Ains ad that ickly er ee Initial Notes 47 New from Whiting Paper Co. are engraved personal initial notes in transparent pliofilm packs to retail at 69 cents. A complete 20 initial assortment requires less than 12 square inches of counter space. A swivel display rack, with brass finish to match the tials on the notes, is free assortment of 12 $99.36 retail. The available in acetate top boxes to sell for $1 and in letter-size at $1.50 lacquered gold Int- with an dozen, valued at initials are also Name Plate 48 A new name label holder for desk- top, counter, or information window use is made by the Cel-U-Dex Corp. It is a transparent plastic pyramid with three “working faces,” each 14" across. Eight and ten-inch lengths are available. The triple- makes it possible to have three name changes in one unit, or to combine names and informational material such as “Next Window,” “Closed,” ete. The inserts furnished can be printed. With hesive tabs are furnished, making possible non-mar attachment face feature “Information,” written on, type- written or each unil two pressure-sensitive ad- to a desktop or counter. Desk Attachment 49 A new typewriter attachment that quickly transforms any Ly- on 60” or 42” desk into a type- writer desk is now factured by ucts, Inc. easily being manu- Metal Prod- attachment ts Lyon The installed by simply slip- ping flanged end of top over edge of top drawer. Then close drawer locking Modesty panel slips easily and turn down clamp. into place. Adjustable feet assure easy leveling. Hinged pedestal folds against top for compact storage when not in use. Attachment ts 24” wide, 167%” deep, 25%” high. Adhesive Name Cutouts 50 Marglo, Inc., _ has ‘Namestix” self-sticking “Mylar” name cutouts with pressure sensitive backing. The Namestix roster lists 48 given names, all die-cut in seript style from non- larnishable gold finish “Mylar.” Each name is individually packaged n sealed transparent envelopes to retail at 29 cents. introduced metalized adhesive Wardrobe Lockers 51 New steel wardrobe lockers for either nounced by Penco Division, Wood Steel Co. The lockers double doors and are equipped with hooks. Design and construction features include in- ternal lift handle continuous strike full-loop hinges, and optional Auto-Lock four or six persons are an- Alan have hat shelves and coat door door frame, door MODERN STATIONER, AUGUST, 1960 -““BRIDGEPOINT” DIARY 13. A CHALLENGE Mollie & Maurice in a comparable FREEDMAN demonstration challenge any than Maurice contract bridge FREEDMAN'S authority to sell ““‘BRIDGEPOINT" more “SOCIAL “SOCIAL BRIDGE” BRIDGE" AIDS AIDS! 14. THE 3 MOST IMPORTANT “SOCIAL BRIDGE” AIDS ON THE MARKET! @ “BRIDGEPOINT” Playing Cards 3.4.7 POINT COUNT feature! “CENTER” Score Pads — with scoring! e “A TO Z” Bridge Table Cover tions “A to Z”! 15. WHY “BRIDGEPOINT” CARDS ARE POPULAR! “Visual Aid” feature — “one picture is worth 1000 words!” — the mind does not have two mental operations simul- with “4, “sectionalized” CENTER with 26 reference sec- taneously (“interpret” the values of the high cards and “add” them). Speeds bidding — easier to add what you see. Promotes accuracy — less chance of errors. Helps beginners, and teachers. Parents encourage children to learn bridge. Older people find helpful to memory. “Side-by-Side” Bidding Summary enclosed. Excellent gifts. “A TO Z” BRIDGE TABLE COVER A SMASH HIT! 10 exclusive features popular with the public! @ Twice as much information bridge table cover. 26 sections, lettered from “A” to “Z” teaching, learning. By comparison, “makes all the other ‘point count’ bridge table covers look obsolete.” SUGGESTED SAMPLE ORDER: 16. as any other “point count” . facilitate reference, 17. 1 dz. sets “BRIDGEPOINT” Cards (2.25) $ 16.00 1 dz. “CENTER” Score Paks (1.00) 7.20 1 dz. “A” to “Z” Table Covers (4.00) 28.00 THE ONLY PLAYING CARDS THAT “COUNT” BRIDGEPOINT PLAYING CARD CO. New York 32, N. Y. 1089 St. Nicholas Ave . SW 5-0790 --- for more details circle 114 on last page There's SALES MAGIC SLITTER MAGIC AND NEW GLITTERBROIDERY FOR GIRLS Glitterizes paper, fabric, leather, metal in seconds! 12 colors, 3 sizes, blister packs, revolving racks and merchandis ing deals available. Write for FREE samples and information O. E. LINCK CO., INC. Clifton, N. J. --- for more details circle 139 on last page NEW PRODUCTS . Christmas Card Album 52 Duncan McIntosh, active in the Chri- mas card publishing field since 1946 and originator of California Artists, has formed his own firm, Duncan MelIntosh, Inc., which will be the exclusive publisher of the 1960 album of Tyraus Wong Christmas cards. The album represents an extraor:| nary blend of Orientalism and Occiden- lalism by a well-known artist whose taste and feeling for the out of doors is reflected in his work: sometimes it is the feeling of wind in a twisted cypress, a flight of birds, lawn in a forest, or ihe beginning of a storm at sea. The 1960 Tyrus Wong orig- inals will be featured as personalized cards only, and will be presented only in album form. E. Errett Smith, Ine., of New York City and Pasadena, Calif. will handle imprinting. The the collection is moderately priced. The album may be ordered from Duncan McIntosh, Inc., 5914 Naples Plaza, Long Beach 3, Calif. 53 expansion program that ““No Carbon”’ Forms In line with an has greatly increased their facilities, Erseo, 1930 Patterson Ave., New York 72, N. Y., announces that they are ready to furnish “No-Carbon-Required” forms at attractive prices in quantities as small as 500 sets Details il- lustrated literature are available on request. and as large as desired. and Greeting Card Line “Far Away Places” is the title of a ney line of greeting cards with a “mood theme Norcross. Depicting fairylike artists drawings of foreign places, the cards the travel and the abiding interest of Americans by are veared to eurrent boom in o erseas in all things foreign, whether they be travel, clothes, food, decor, art or what have you Illustrations are done in rich monochro- matic tones and many of them are frame. fold ihe caption on page one, the verse on page the able. Some cards have a short with illustrations on three that highlight international customs are also in. the posters in brilliant blues and purples illus will be The cards can be dis played in the regular standard rack, but Norcross is offering to stores a special self- display rack in the form of a merchandis- ing display shipper. and Studio quaint two page cards humorously cluded in collection. Streamers and trating a typical “far away scene” available to dealers. Technical Illustration Guide 55 A one-volume series of lessons compris- ing a course in Technical Illustration com- plete with lessons plans in the back of the book has been released by Higgins Ink Co The book was produced under the author. hip of Anthony D. Pyeatt, Publications Nike Office, Douglas Aircraft Company, Missile Engi- The and Engineer, Systems Project one-volume contains 135 neering Department. paper bound It sells for $5. course is pages. * Chemi-”SUPER”’-Jet Marker U.S. PAT. PENDING CARTRIDGE REPLACEABLE 79 EACH Complete with cartridge INDIVIDUALLY BOXED PACKED: 12 TO DISPLAY BOX 1-COLOR & ASSORTED 5 5%'' LONG REFILL IN INDIVIDUALLY BOXED 12 TO DISPLAY BOX 1-COLOR & ASSORTED e. 35¢ EACH Chemi-"’SUPER”-Jet FELT TIP NIBS $1.20 CHISEL POINTED Doz ROUND OR SQUARE (J-11) (J-213) PACKED: 12 NIBS TO PACKAG 12 PACKAGES TO DISPLAY BOX Chemi- ““SUPER’’-Jet CARTRIDGE BRILLIANT COLORS TEGRE SALES COMPANY, INC. 13 WEST 30TH STREET 10 BRILLIANT COLORS BLACK ® BLUE ® LT. BLUE © PURPLE © GREEN RED © YELLOW ® ORANGE ® PINK © BROWN OF ™ WATER-PROOF ™ SMUDGE-PROOF ™ PERMANENT ™ INSTANT DRY INKS @ WRITES ON ANYTHING Featuring... ™ UNBREAKABLE PLASTIC BODY ™ DESIGNED TO FIT HAND LIKE A PEN ™ SPECIAL BUILT-IN CAP HOLDER NEW! AMAZING! IMPORTED Chemi- Jet MARKERS U. S. PATENT PENDING Can‘t Be Beat 10 For "As -YRT] a and ad Tae) a VN, Cal = Secret formula ink, Chemically-treated Felt Tip “MAKES THE DIFFERENCE” NEW Y Chemi-Jet Marker MANUFACTURERS * Chemi-Jet “TRIO” Markers U.S. PAT. PENDING 3 POPULAR COLORS CAPS INDICATE COLOR * BLUE * RED d * BLACK COMPLETE WITH REUSABLE PLASTIC HOLSTER CASE ONLY $1.25 PER SET PACKED: 12 SETS TO DISPLAY BOX U.S. PAT. PENDING ONLY 39c¢ ‘ INDIVIDUALLY BOXED PACKED: 12 TO DISPLAY BOX 1-COLOR AND ASSORTED 31,"" LONG Ye ay e ¥ Window Display is furnished on request. EXCLUSIVE IMPORTS ORK 1, N.Y. --- for more details circle 163 on last page MODERN STATIONER, AUGUST, 1960 NEW PR Fluorescel stantly anc connection rotate a ful provides \ avoids eve working ar Instant-di Old Tov has annou addition o Mark to The new p a long-lasti er that dri diately uy tact. It i proof, rub- marker is colors and Spray-on Spray-on A new s sensilive ar the name * oped by P ago. It cg embly m¢ nounting, room label MODERN 54 new eme tists are ‘Seas Cals avel, you hro- ume- with pave hree light » in- and illus. ll be > dis- but self. ndis- 55 ipris- com- f the k Co, ithor- tions fice, Engi- plume ; 1% RS OLOR C SABLE CAS ( BOX Rs. Fluorescent Lamp y + or wherever glare free adjustable 56 A new perfectly balanced, friction light quickly at the touch of a finger free floating fluorescent that adjusts smoothly an: has been announced by Fostoria The Faries light, which is ideal for drafting boards new Corp lighting is desired, positions in stantly and stays put without loosening or tightening of a single connection. Arm the light rotate a full 360° with twisting cord. An exclusive louvered shade provides ventilation and soft diffused upward lighting which and shade of new fluorescent both avoids eyestrain when eyes are turned away from illuminated working area. Dirt and dust are vented upwards 57 instant-dry Marker Old Town Corp. has announced the corre oe addition of Town- yvvvvvry” . Mark to its line. ryvvy AAAAAM 8 The new preduct is a long-lasting mark- er that dries imme- diately upon con- tact. It is proof, rub-proof and smear-proof; and it cannot leak or spill. Each marker is a handy, disposable container. Town-Mark comes in 14 colors and writes on just about anything, including metal ~. water- 58 and Spray-on Finish New Craftint Gold Silver Spray aerosol cans provide a fast, faces Spray easy method of finishing sur- with gold, or The new products packaged in 16- silver enamel ounce aerosol cans, are described as ideal for picture frames and _paint- ing craft projects of all kinds. The color of the cap shows color of the contents. The 1.79 price is per can. Spray-on Adhesive 59 A new spray-on, press-down pressure sensilive adhesive being marketed under the name “Presto Stik” has been devel- oped by Presto Products Corp. of Chi- ago. It can be used for paste ups, as- embly mounting, display work, photo crafts and shipping nounting, hobby room labeling. NEW Sharpens and gives long needle point QuaLit’ DNEQUALED REPEAT BUSINESS all major shows. WHEN YOU order SHARPENERS - ORDER DUX! FRED BAUMGARTEN EXCLUSIVE IMPORT 1000 Virginio Ave., N.E. Atlanta 6, Georgia --- for more details circle 109 on last page MODERN STATIONER, AUGUST, 1960 A.W.Faber GRASERSTZIK, The original grey eraser point —always best for erasing. ERASERSTIK towers over all other pencil-shaped erasers like Mt. Everest overshadows its surrounding foothills. Three “‘becauses”” make the difference. 1. EraserSrix is the first and original pencil-shaped eraser and nothing has ever equaled its quality —though many have tried. ETT 2. ERASERSTIEK is a good-looking product—a slim, trim white- polished beauty. 3. ERaserSrix has been carrying on a love affair with Secretaries and Office Workers all over America. Many a girl went on to a better ‘WWFaser GraserS7/K GSE vs. 7099 job with more money because she i had the good sense to use ERASERSTIK. 4 ; Why wa i nder far afield in search of fortune? It’s right here at y our elb =e than your order Pp ow — no further ad. HAPpy PROFITS! A.W. FABER-CASTELL PENCIL CO., INC. NEWARK 3, N. J. - - - for more details circle 122 on last page NEW PRODUCTS Drawing Table A new drawing table which in- corporates a drawing board cabinet on one side and a drawer cabinet on the other has been introduced by Lyon Metal Products, Inc. The drawer cabinet has seven drawers with recessed handles — each with its cwn built-in lock for safe storage of drawing equipment. The drawing board cabinet has separators for storing seven boards plus a book storage compartment. The cabinet may be inverted on base to form either right or left-hand swinging door. The smooth steel top has flange on front edge to hold drawing board in place. Angle of top is adjustable every inch with wing nuts. The new table is available as a complete unit, or component parts may be ordered separately. Children’s Copying Board A new combination copying board and blackboard has just been placed on the market for children from 4 to 12 years of age. The 10” by 11” board has 20 drawing subjects with 20 screens on seven swivel tabs, at- LEARN TO OFAW Tee BASY wer . * tached so each tab can easily swivel and rest on a stop at the upper part of board for easy copying to large screen on face of board. Each screen is cross-numbered for copying. A full blackboard is on reverse side. The board, chalk and eraser, are en- closed in a plastic bag to sell for $1 retail by Ajak Products Co., 189 No. Clark St., Chicago. SCHWAB Zee: Look” SAFES Complete Line INSULATED EQUIPMENT Rugged Quality Since 1872 SAFES @ Underwriter’s Class A, B, C, Labeled Safes ® Double and Single Doors ® All with T-20 and Relocking Device Labels VAULT DOORS BURGLAR CHESTS INSULATED FILES @ Underwriters Class C and D Label @ One hour fire protection * CERTIFIED ° Ledger File—Posting Trays Letter Files Legal Files Blue Print and Plan Files Horizontal and Vertical ® Home Chests — Wall Safes Send for descriptive literature and prices. High Quality Line— Our Products Are redesigned—Modern Styling — Your SAFE Protection New Office Colors. Overnight Service from Nearby Warehouse Lf] SAFE Co., Inc. / LAFAYETTE, INDIANA - -~- for more details circle 158 on last page MODERN STATIONER, AUGUST, 1960 Pin Display 62 The Moore Push-Pin Co. is offe. ing dealers a new counter display which features Moore _ push-pinx both the plastic and aluminum head variety. Known as Model 1080, the display is provided free with agp order fer 72 blister packs of Moon Push Pins which is its capacity. } stands 10°” high and has a ¥ diameter. Packed weight is sy, moors * PUSH PINS >= pounds, Mailing Tool 63 A newly marketed Stamp-O-Sealer stamps and seals outgoing mail in seconds. The all steel unit does away with licking of stamps and gummed flaps. And it allows for the storage of a large stamp supply in one convenient spot. filling of its water reservoir stamps and seals up to 1,500 @ velopes. Priced at 89.95 (plus shipping costs), the Stamp4 Sealer is offered by the Stampton Mfg. Corp., Glen Cove Ave, Glen Head, New York. Contract Seating 64 Charlotte Chair Co., Charlotte Mich., in the domestic furniture business for 48 years, offers a new line of contract seating designed by E. H. Blickley of Grand Rapids. Ap example is their 105UA and 106 combining the richness of the hand rubbed finish on birch wood with fine cane. another FIRST with FASTER SERVICE for YOU, the dealer... on custom snap forms! SHEETS, STICKERS and AIR POSTAGE GUARANTEED ENVELOPES). OGERSNA If you have been confused by complex ORDER FORMS, PRICE SHEETS, QUOTATION RESPONSIBILITIES — plus the LONG oy dys aa send for our NEW EXCLUSIVE ““RUSH- UP 24 HOUR QUOTE SERVICE” kit for BUSINESS FORMS dealers! (contains NEW INFORMATION P. O. BOX 10425 --- for more details circle 154 on last page DALLAS 7, TEXAS LETTEREX First Name in Carbonsets THE LETTEREX CORPORATION Vv Ferdatlalelicl mys. oun Om @ --- for more details circle 138 on last page MODERN Ave, 66 rlotte, niture 1 new ed by s. An 106, hand with INVITATION ACCEPTED! FLOWER WEDDING LINE Bride are eyeing 4 ise the nationally advertis FLOWER WEDDING LINE , love to nc e ul shoppers- = cal fore- caref uality firs rides are = —pbut they Se Teas new save Regency’s imp! ess m in to cost ign is bring ns ve Regency’s Un st Wedding Line— d economy oo ones ation of quality ane © combin . 4 the sales. e Yr te aan ads scheduled ‘art With °. Modern Bride, | Vie and Sut calendar in Mademoise e nal Wed- Bride’s, Gla nd for the nee Regency Magazine, | grow on and sae Letter Wed- ding —. mers for fine — door! sends vvationery direct to you! ding : ique ound the & Home, aset 11 50% discount URE of 48-hour regardless Wedding ber, you get o - Remem You can be with Regency: plus a 4-color window ~— ; today. They're bot REE! REGENCY THERMOGRAPHERS 28 WEST 23RD STREET 225 WEST OHIO STREET 13212 SATICOY STREET NEW YORK, N, Y, CHICAGO, ILL, NO. HOLLYWOOD, CALIF, - -- for more details circle 152 on last page MODERN STATIONER, AUGUST, 1960 Y Let’s look under the hood of a KIMBERLY Bm Pencil ..and see what makes it go! Most artists take it for granted that KIMBERLY is America’s finest drawing pencil. But—if you’d like to know just why KIMBERLY gives you more uniform, smooth-drawing mileage... why it handles so effort- lessly over any drawing surface... how it can draw so long without wearing out or breaking down—let’s take a look under the hood: First, the KIMBERLY lead mixture contains a high percentage of costly Ceylon graphites. This makes each grade smoother, more uniform. This mixture is super-ground until each particle approaches one micron in size. (40 millionths of an inch.) Next these microscopic graphite particles are lubricated, then compressed under tremendous pres- sure into a tightly-knit, compact mass. This compres- sion process reduces porosity (pore space in the leads) to a minimum. The result: A strong, dense, long-wearing lead that holds a point and always lays down a uniform, opaque line on any drawing surface — even mylar. See for Yourself: These two diagrams reveal the dramatic difference in lead density between an ordinary drawing pencil and the KIMBERLY. ORDINARY DRAWING PENCIL KIMBERLY KIMBERLY’s are available in 22 accurately graded degrees based on European grading system. All wood casings are made of finest selected straight grain Western Cedar, specially treated with waxes for easy sharpening. _ Leads are “Carbo-welded” to wood by an exclusive bond- ing process that makes KIMBERLY so strong, it will withstand 4 times normal pressure. Points are virtually “breakproof”! It took 70 years of research and testing to perfect a pen- cil that satisfies all your customer’s creative needs. But it takes just one TEST-DRAW to make your customers order and re-order KIMBERLY Pencils. Send us your customer list. We’ll send them Free Kimberlys in your name. Send for new General Catalog showing full quality line! PENCIL COMPANY 69 FLEET STREET, JERSEY CITY 6, N. J. --- for more details circle 125 on last page ship. , General offices and three ha warehouse (7.000 carded feet) are at ‘ombi- retails Blvd. in Aurora. Mr. Bentson, president and general manager of Western 778 Mig. Co.. 1945. He began in the retail business as a side ven- | Pana | Ol -1 in Chicago. * new concept im Was rayon packaging neludes a_ plastic *ylinder-shaped car- ton that shows full colors, and a movable dial top that adds a lesson in good housekeeping for interest, animation and square children Bentson Lake and Galena lt some 74 using Naugahyde, and Gros Point upholstery incorporates in one package the crayons full color glass chairs has been selected separate sample pieces of steel, \ six-page brochure describing known as “Bud”, had been Sturgis fiber a Mead show for fine leather fabrics, and dials plastic laminate top materials, award desk top edging. Color different combinations vinyl for in national competition which he founded in wheel printing Guild of Lithographe rs and S and Called rut nded” nishes ilumi- mate sealed ninum eet or Neu bury Boston has been ture in 1957. Highland has four outside itself as “The Store.” A n the planning stage. awarded the Printers National Assn tion and overall quality salesmen and award for color reproduc- NAMTA Officers Named Robert E. Daily, terials at) Dayton president of the Trade Assn. at a mainspring of an eye-catch- cago. Other officers include Bert Cholet of Higgins Ink Co., who was re-elected secre- and Nelson R. Combs, Craftint Mfg. Co.. to a three-year term as director. “HI-SPEED”’ MONEY CASES promotes Businessman’s De- » their collections arlists ma- re-elected Materials meeting in Chi- dealer in Ohio, was National Art board partment second retail outlet is of Christmas cards Gibson Changes Name Gibson Art Co. stockholders stock split Sept. 1 and at the in the to Gibson Greeting Cards, Inc. Dealers Get Color Kit Color is the have ap- to take they proved a three-for-one effect approved a — ng presentation kit recently developed for Columbia-Hallowell, office Standard Presse of The oa its dealers by tary, sales manager same time > Sys : furniture division — of who was named company’s name Steel Co LISTS FOR ONLY DOLLARS? looks like twenty in its new case! Sells Faster Because It Works Faster! Fastest operating changer. Ad- justable barrels eject up to S$ coins. Minimum weight and maximum rigidity. Exclusive solid-base design. Safety lock- ing device. Ideal for: small store owners, salesmen, route- men, ice cream vendors, laun- drymen, newspaper vendors, gasoline stations, restaurants, bakeries, transportation, etc. 4 Tube Model (Illus. $5. 75 List Also available—3 and 5 Tube Models J. L. GALEF & SON, INC. Write Dept. MS-8 for Wholesale 85 Chambers Street Prices and Descriptive Folder. New York 7, New York Corporation No. --- for r more details circle 124 on last page Pocket Seal . $8.00 a = Dealer Discount 40%, - | 2Saeales «flint peane ” “‘Justrite’’ Notary and 5 reasons to concentrate your orders with “Justrite” 1. Same Day Service. 2. A Fair Profit for You. 3. No Direct Selling by “Justrite.” 4. Engraved Letters (instead of punched) for Maximum Sharpness, Uni- form Spacing. 5. Handsome Presentation Case with every Pocket Seal. “ARE THESE ITEMS PROF! TARE FOR Ove Of DeraRy MEN mans & oS =o [oh Ask for our FREE 86 page catalog of ‘’Justrite” Seals, Rubber Stamps, Daters, Numberers, Time Stamps, Pads and Supplies. All merchandise sold exclusively through dealers. LOUIS MELIND CO. Founded 1893 Telephone GR 7-4200 3524 NORTH CLARK STREET © CHICAGO 13 WRITE For vour FREE casec Tree BOLIND, INC. BOULDER 6, COLO. THANK YOU KINDLY - -- for more details circle 144 on last page - -- for more details circle 113 on last page MODERN STATIONER, AUGUST, 1960 ner’ WITH PROFIT Goes CALENDAR PAD SALES DISPLAY Now those popular small size calendar pads so dear to Teachers, Scout Leaders, etc. — packed in con- venient counter top display box only 101% x 103%, x 344. Each Display Carton Contains 1200 Assorted Calendar Pads. 5 Popular Sizes ranging from 21, x 1 to 54x 1%. 12 Calendar Months per pad plus Attractive Covers Thread Stitched —Easy to handle and apply. Occupies only about one square foot of counter space. Costs you $13.95—will yield you $37.50 Holiday LETTERHEAD PACKETS Colorful, seasonable, saleable Holiday Stationery designs have been fast movers in bulk for many years now ... for self-service sales! Now . . . The Unit Package: 25 letter- heads and 25 Envelopes (No. 9) one design each. Packed in heat sealed Vinyl-acetate. Labeled on the outside with a punch-packed selling informa- tive label. Not pre-priced but with a pricing area in the label design. The Assortment: 10 different Letter- head designs, 4 packs of each design per carton of 40 packets. Priced to earn greater profits for you! For orders, prices, discounts and other information, write or wire Goes LITHOGRAPHING CO. 42 W. 61st ST. * CHICAGO 21, ILL. -- + for more details circle 128 on last page CLASSIFIED ADVERTISEMENTS Deadline for preceding the classified month in which the Minimum Order: $6.00 Initials or sets of figures are to be advertisements magazine is issued. Names and address are ic be counted as one is the fifteenth of the 2nd month RATES: 30c a word, included in the count, word. HELP WANTED LINES WANTED Salesmen now calling gift stores, drug stores, etc. We are a 30-year-old publisher of studio and humorous greetiug care 25% commission. Prepaid shipments. Free rz ie. etc. BOX 271, MODERN STA‘ IONLK AND OFFICE EQUIP- MENT DEALER, | East First Street, Duluth 2, Minnesota. 8-60 Salesmen: get in on the newest fad. Sell initials and monograms, highest commission ‘ Leathercraft, Maspeth 78, New York 8-60 Photo Box 277, Representatives to sell new Filip It Mounts for albums. Displays available MODERN _ STATIONER AND OFFICE EQUIPMENT DEALER, 1 East First Street, Duluth 2, Minnesota. 9-60 MANUFACTURERS REPRESENTATIVES WANTED For fastest growing, most clipping book files photo albums. mission rate complete line Cooking Clips, etc and Protected territory. High com- Call on department ery outlets. Reply lines carried, carried, age, territory covered able: Michigan, Northern Ohio, Mo., Kansas, Iowa Nebraska Holson Company Norwalk, Connecticut 8-60 station- length time lerritories avail- social Salesman wanted—Staple and Promotional line to Department and Stationery Stores. Steady Reorders. Protected Territory. Commission plus Incentive. State Territory covered, Lines handled, etc Box 281, MODERN STATION- ER AND OFFICE EQUIPMENT DEALER, 1 East First Street, Duluth 2, Minnesota 8-60 |Sept. 18-Oct. 18 | Design Month. | Sept. 24-28—Nat'l Stationery and Office Equipment Assn. (NSOEA) conven- tion-exhibit, Conrad Hilton Hotel, Chi- cago. Oct. 2-8—National Letter Writing Week. Oct. 13-16—East Coast Regional Office Machine Dealers Assn. Galen Hall, Wernersville, Pa. Oct. 15-18—Eastern Commercial Station- ery Show, New York Trade Show Building, New York City. Oct. 18-24—National Downtown Weck. Nov. 4-6—NOFA Western Area Confer- ence and Exhibit, Jack Tar Hotel, San Francisco. National Interior convention, 1961 Feb. 22-26—National Office Furniture Assn. (NOFA convention-exhibit, Coliseum, New York City Feb. 24-26—NSOEA Western Stationery and Office Equipment convention-ex- hibit, Biltmore Hotel, Los Angeles. May 14-19—New York Stationery Show. Toy manufacturer's representative, midd lantic States, showroom 200 Fifth Avenue, outstanding so-ial stationery, school supply Has strong following all allied statione: tributors. Box 282, MODERN STATIQ AND OFFICE EQUIPMENT DEALER, } First Street, Duluth 2, Minnesota. PRINTING Printing continuous forms, snap sets, in statements, business forms & systems, no @ required paper, duplicate, triplicate ete. books, billbooks, free catalogue & actual ples. ERSCO Box 502, Great Neck, N. ¥, FOR SALE Large established stationery, office and furniture and supply firm in growing So City desires to sell out owing to maturing) of owners. Have active sales organization ering large area. Exclusive representati many large national manufacturers for period of years, with whom relations most cordial basis. interested write Box MODERN ST. NER AND EQUIPMENT EALER, East First Duluth 2, Minnesota, for further infor which will be held in strict confidence. Office Supply Store, parking on the premises. Suburban Cl location, wonderful opportunity to have b with a low initial cost of around $15,000, 283. MODERN STATIONER AND OF EQUIPMENT DEALER, 1 East First Duluth 2. Minnesota good retail location FAULTLESS PENCIL CLIPS A modern, dimensional ing display q presents 4 of our rel Faultless D clips access and efficienth takes only / of counter sp The card is ing orful blues whites again which the liantly nickel p ed clips glit and shine dr attention a making sales. clips are m@ from steel have a temp steel enciré band. Also availe 2 pieces on a card, or 1 to a box. Prompt delivery is assured. Write now for information. L. D. Van Valkenburg Co. Dept. M. HOLYOKE, MASS. SERVICE QUAL --- for more details circle 165 on last MODERN STATIONER, AUGUST, This page is issue, simply Simply « ber of ¢ service | to know and dro aconve No post | snake eed echereeeee ae — — egies. ‘eee! a cae aad ‘tell me more... about these pee Se te lee eb dtc ove ow ee This page is provided for your convenience. To obtain additional information on new products, trade literature and advertised products in this issue, simply circle the corresponding number on the perforated card below, fill in your name, business address and mail the card. ADVERTISED PRODUCTS 101 Acme Shear Co., The — Scissors — page 42. Addo-x Inc. — Portable typewriter — page 34. Advanco Products, Inc. paper holders — page 4. 102 103 — Punchless All-Rite Pen, Inc. — Ball point pen — page 36. Anco Wood Specialties, Inc. — Presen- tation easel — page 64. Apex Business Systems — Business forms — page 70. Apsco Products, Inc. peners — page 31. — Pencil shar- Avery Label Co. — Labels, correction tape — page 66. Baumgarten, Fred — Pencil sharpener — page 61. Bausch & Lomb Optical Co. — Magni- fying readers — page 56. Bee Paper Co., Inc. — Graph papers — page 70. Binney & Smith, page 33. Bolind, Inc. — Label display — page 71. Inc. — Crayons — Bridgepoint Playing Card Co. — Card playina accessories — page 59. Brush, John D., & Co., Inc. — Safes — page 67. C-Thru Ruler Co. — Plastic rulers and drawing devices — page 69. Carlton Co. — Telephone index — page 68. Colonial Candle Co. — Candle in crys- tal goblet — page 69. Simply circle the num- ber of the product or service you would like to know more about, and drop this card in a convenient mailbox. No postage is needed. 119 120 121 122 123 124 125 126 127 128 MODERN STATIONER Craftint Mfg. Co., The — Poster colors — page 10. Cram, Geo. F., Co., maps — page 66. Inc. — Globes, Ed-U-Cards Mfg. Corp. — Games — page 68. Faber-Castell, A. W., Pencil Co., Inc. — Stick eraser — page 61. Ferber Pen Corp. — Ball point pens — page 46. Galef, J. L., & Son, changers — page 71. Inc. — Money General Pencil Co. — Drawing pencil — page 63. Gibson, C. R., and Co. — Baby record books — 3rd cover. Globe-Wernicke Co., The — Sorting device, office accessories — page 39. Goes Lithographing Co. — Calendar pad display, holiday stationery — page 72. Guide System & Supply Co. — Filing supplies — page 70. Gulton Industries, Inc.—Flashlights — page 47. Heines Publishing Co., Inc. — Card playing accessories — page 69. Heyer Corp., The — Drawing-tracing scope — page 68. Imperial Methods Co. — Filing supplies — page 67. International Paper Co. — Bond papers — 4th Cover. K & C Metal Products Co. desk — page 38. Kingsley Machine Co. — Monogram- ming machine — page 52. Kingsway, Inc. — Chess sets — page 44. Letterex Corp., The — Carbon sets — page 62. , Inc. — Steel Name 139 140 14 142 Linck, O. E., Co., tool — page 60. Inc. — Decorating Listo Pencil Corp. — Marking pencil — page 53. Mcintosh, Duncan, cards — page 65. inc. — Christmas Masterpiece Studios — Christmas cards — 2nd Cover. Meilink Steel Safe Co. — Insulated file — page 55. Melind, Louis, Co. — Notary and cor- poration seal, case — page 71. Merriam, G. & C., Co. — Dictionary — page 35. Micropoint, Inc. — Writing instrument promotion — page 43. National Cash Register Co., The — Ad- ing machines — page 3 Nu-Art Engraving Co. — Christmas cards — page 56. Pike, E. W., & Co., Inc. — Moisteners — page 51. Plan Hold Corp. — Vertical and roll filing equipment — page 30. Plymouth Rubber Co., Inc. — Rubber bands — page 40. Regency Thermographers — Wedding stationery — page 63. Regna Cash Registers, Inc. — Cash registers, adding machines, safes — page 41. that Rogersnap Business Forms forms — page 62. Rowles Mfg. Co. Div. of Beckley-Cardy — Chalkboards, bulletin boards — page 69. — Snap Safety Cutter Co. — Paper cutter — page 67. Saginaw Industries Co. — Display fix- tures — page 70. (Continued on next page) Position Tell-Me-More Dept. ( ) Mfr's. | want to receive (continue receiving) MODERN STATIONER Please Print or Type Information Business Name Street Address Advertised Products: 114 130 146 162 115 131 147 163 116 132 148 164 New Products: 1 19 39 59 20 21 40 41 60 61 22 Representativ: 158 Schwab Safe Co., 159 This page is provided for your convenience. To obtain additional information on new products, trade literature and advertised products in issue, simply circle the corresponding number on the perforated card below, fill in your name, business address and mail the card. ADVERTISED PRODUCTS (Continued from ether side) Inc. — Insulated equipment — page 62. Scripto, Inc. — Writing instrument as- sortments — page 6. Seneca Novelty Co., Inc. rulers — page 65. Smith-Corona Marchant, Inc. — Type- writers — page 37. Speedry Products, Inc. —- Marking de- vices — page 45. Tegre Sales Co., Inc. — Marking de- vices — page 60. Tuttle Press Co. — Christmas gift wraps, party accessories —- page 50. Van Valkenburg, L. D., Co. — Pencil clips — page 72. Victor Adding Machine Co. — Adding machines — page 58. Victor Safe & Equipment, Remington Rand — Rotary card files — page 57. Warshaw Mfg. Co., Inc., The — Filing supplies — page 54. Weis Mfg. Co., The — Filing supplies — page 64. World Publishing Co., The — Diction- ary — page 9. White & Wyckoff Mfg. Co., The — Social stationery — page 13. Sterling Plastics Co. — Adding ma- chine — page 67. Yours For The Asking Wood Furniture Catalog Label and Tag Catalog — Colored Leather and Stationery Specialties Slide-Rule Guide Store Fixture Ring Binder Catalog Desk Accessories Building Maintenance Manual Adult Games Price List Copy Machine Data Duplicating Supply Catalog Shelf Filing Bulletin Chair Specification Chart Magnetic Ink Brochure Office Furniture Catalog Promotional Steel Equipment Binder Line QorozzTT"- AC New Products Giftwrap Tapes Novelty Cards Flip-top Solid Pack Christmas Card Bag New Card Albums Holiday Door Decoration Folding Stage Relief Map Box File Fluorescent Gift Wrap Folding Table Legs Gift Wrapping Mailing Kit Student Scrapbook Label Addressing System Executive Desk $1 Cartridge Pen Magnetic Tab Cards Jewish Greeting Cards New Social Stationery Lines Gift Wrap Floor Displays Key Punch Desk Desk Set Combination Phone Accessory Portable Adding Machine Phone Stand Glossy Christmas Cards eno uvaswn — NNN NN Dw wt wt we wt et te ot wrt wNe CODON OUP WN OO No 27 Plastic Scales 28 Book Display Rack 29 Gift-type Writing Paper 30 Cartridge Pen 31 Personal Vault 32 = Utility Cart 33 Ball Pen Display 34 Personalizing Pencil 35 Typewriter Pad 36 Paper Trimmers 37 Desk Lamp 38 Electric Collator 39 Conference Recorder 40 Adhesive Bows 41 New Size Paper Cutter 42 Measuring Tape 43 Bridge Tallies 44 Hand Cleaner 45 Desk Organizer 46 Motorized Display Tool 47 Initial Notes 48 Name Plate 49 Desk Attachment 50 Adhesive Name Cutouts 51 Wardrobe Lockers 52 Christmas Card Album 53 “No Carbon" Forms 54 Greeting Card Line 55 Technical Illustration Guide 56 Fluorescent Lamp 57 Instant-dry Marker 58 Spray-on Finish 59 Spray-in Adhesive 60 Drawing Table 61 Children's Copying Board 62 Pin Display 63 Mailing Tool 64 Contract Seating 65 Carpet Guards 66 Folding Tables 67 Fire Resistant Waste Basket 68 Transistor Tape Recorder 69 Tabulating Form 70 Six Cards in One 71 Protecting Labels 72 Stenciling Kit 73 Modular Desk 74 Pen Deal 75 Glue Pen 76 Paste Pen Display 77 Store-Front Facelifting Postage Will be Paid — ‘ by If Mailed in the Addressee United States To obtain addition information on né products, literature advertised product described in this issv use this card, which provided for your co venience. BUSINESS REPLY CARD FIRST CLASS PERMIT NO. 665. SEC. 34.9. P.L.&R., DULUTH, MINN. TELL-ME-MORE DEPT. MODERN STATIONER 1 EAST FIRST STREET eee ee ee ee ee ee ee ee ee eee ee ee ee ee ee ee ee B 342 | B 1352' i Only Gibson offers you the widest selection of Baby Record Books in a variety of styles, colors, prices...and each book is attractively gift-boxed. Don’t forget... Gibson also publishes a large, eye-catching assortment of Baby Gift and Shower Cards, packed in handy self-display boxes. Send for product bulletin or catalog today, Dept. 108 ~~ * Subtitles printed on Se AND COMPANY _ Publishers since 1872 i all NORWALK, CONNECTICUT N.Y. Showroom: 225 Fifth Avenue The most complete line of Memory Books in the world. --- for more details circle 126 on last page ag international Paper Cut Sizes Opens zip-quick! New Springhill, Bond, like all International Paper business papef comes to you in a handy junior carton with pull-tape opener. yew Springhill Bond is ream-wrapped N and packaged 8 42”x 11” and 8 %"x 14” in a junior carton that opens zip-quick. Most International Paper printing papers will soon be available in handy, pull-tape junior cartons. They are ideal for small off- set duplicating presses. These papers look and feel like pre- mium-grade papers, yet are priced for volume work. They handle well on the press, give excellent printing results, ream after ream. Ask your paper merchant to show you samples of International Paper’s complete line of business and printing papers. BUSINESS PAPERS Springhill Bond Springhill Duplicator Springhill Mimeograph PRINTING PAPERS Springhill Offset Ticonderoga Offset* Ticonderoga Text International Ti-Opake* * Will soon be available in handy pull-tape junior carton. INTERNATIONAL PAPER FINE PAPER DIVISION » NEW YORK 17, N.Y. international Paper Cut Sizes ml Opens zip-quick! New Springhill, Bond, like all International Paper business pape comes to you in a handy junior carton with pull-tape opener. yew Springhill Bond is ream-wrapped N and packaged 8 42”x 11” and 8%"x 14” in a junior carton that opens zip-quick. Most International Paper printing papers will soon be available in handy, pull-tape junior cartons. They are ideal for small off- set duplicating presses. These papers look and feel like pre- mium-grade papers, yet are priced for volume work. They handle well on the press, give excellent printing results, ream after ream. Ask your paper merchant to show you samples of International Paper’s complete line of business and printing papers. BUSINESS PAPERS Springhill Bond Springhill Duplicator Springhill Mimeograph PRINTING PAPERS Springhill Offset Ticonderoga Offset* Ticonderoga Text International Ti-Opake* * Will soon be available in handy pull-tape junior carton. INTERNATIONAL PAPER FINE PAPER DIVISION » NEW YORK 17, N. Y. j ' * s . ‘ ’ ‘ ~ > i 3 > a . . . ' .